Kelly Services Digital Marketing Campaign Manager in West Palm Beach, Florida
Kelly Services is seeking Digital Marketing Campaign Managers for a leading global medical technology company whose products, services and more than 10,000 employees worldwide help people get better care inside and outside the hospital.
Job Title: Digital Marketing Campaign Manager
Location: Skaneateles Falls, NY; Chicago, IL; or Remote (right candidate)
Job Type: Temp, potential Temp-To-Hire
Est. Start Date: 6/1/2021
Hours: 40 hours/week, 8 hours/day
Pay Rate: $45.00 - $59.71 per hour
The Digital Marketing Campaign Manager is responsible for building and executing digital marketing strategies for Company’s Global Business Unit with the primary objective of driving qualified leads and leading campaigns to support the company’s business priorities. This position will be a full-time contracted position that will require up to 40 hours a week reporting to the Sr. Manager of Demand Generation. You will own performance marketing channels including email, paid and organic search, and social and display, where execution, measurement and optimization are keys to success.
Essential Functions/Major Responsibilities:
Acquisition: Build and execute a comprehensive digital marketing strategy and budget aligned with Company’s key business objectives on time and within budget
Drive qualified leads through downloadable assets and other key digital marketing initiatives
Elevate awareness of Company as a market leader to drive brand equity
Align with always on content strategy to drive inbound and outbound marketing
Content and SEO: Work with greater marketing team to generate appropriate ad copy and landing page content, ensuring all content is optimized for SEO
Write compelling ad copy and help teams optimize their assets based on digital marketing best practices
Work with greater marketing team to create best-in-class landing pages optimized for conversion
Reporting: Determine appropriate report metrics and systems for planning and measurement of success
Track and measure campaign success
Ensure proper tracking is in place for measurement and attribution
Track spend against budget (CPL, CPA, ROI) and results against goals (MQL, SAL, SQL)
Report: Develop a regular reporting process and cadence for campaign performance tracking
Optimization: Identify trends and insights and optimize spend and performance based on insights
Measure campaign effectiveness and optimize ad copy, channels/tactics, spend, etc.
BS Business Administration, Marketing or related field
5+ years digital marketing experience, B2B experience preferred Experience with Google AdWords/Tag Manager/Analytics
Experience managing and running campaigns on social channels
Demonstrable experience developing and implementing successful email, SEM, social media and/or display advertising campaigns
Experience with marketing automation tools such as Pardot, Hubspot and Marketo Strong analytical skills with ability to explain and validate spend with data Up to date on latest digital marketing trends and best practices
Ability to manage multiple projects simultaneously and manage/prioritize incoming requests
Creative problem solver with excellent verbal and written communications skills
Confident, self-motivated individual with strong bias toward action
*Important information : This position is recruited for by a remote Kelly office, not your local Kelly branch. If you have questions about the position, you may contact the recruiter recruiting for this position (email@example.com), however, your resume should be uploaded via the _“SUBMIT RESUME”_ button included within*
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About Kelly ®
At Kelly, we’re always thinking about what’s next and advising job seekers on new ways of working to reach their full potential. In fact, we’re a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.
Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.