GlaxoSmithKline Martech & Innovation Lead, US in Warren, New Jersey
Martech & Innovation Lead, US
As the Martech & Innovation Lead, US , you will lead the delivery and management of solutions that will allow GSK CH to connect with our consumers in new and meaningful ways. This is a leadership role within the US Technology BU that will bring together the needs of Marketing, Digital, Experts, Analytics, Compliance, and others to understand and engage our consumers. You will define and prioritize the technical roadmap based on US Market needs that will drive GSK CH’s Global Marketing Technology stack.
Partner with senior leaders across Marketing, Digital and other lines of business to understand their needs and translate those needs into technical features for delivery through an Agile development lifecycle. Act as a trusted advisor to promote new capabilities across the marketing technology stack. Prioritize investments in capabilities and data acquisition to create a roadmap and align with senior leaders.
Lead the Marketing Technology Roadmap. Partner with leaders from across Marketing and Technology to define a comprehensive modern marketing technology architecture and roadmap including the Customer Data Platform, Personalization engines, Attribution, Web Analytics, Social Marketing, Digital Assess Management, etc. Create a unified view of architecture that encompasses technology, data, and people.
Bring to bear strong collaboration skills to partner with varied leaders within the organization, business stakeholders, security, infrastructure, and other teams. Act as an evangelist for architecture and data governance within Tech and the business.
Drive the cultural change toward an innovative, digital mentality
Oversee Regional US program and project delivery, including a D2C eCommerce rollout, Global CRM program and product (on Salesforce tech stack), Digital Asset Management, HCP Portal program, as well as various omnichannel initiatives
Partner with Business to drive transformation programs enabled by technology, co-own transformation outcomes, from early experimentation to roll-out at market.
Own the successful management of Tech budget for programs and projects; Communicate clear understanding of cost, risk, timeline and value to assist business to make the best decisions
Partner with regions and markets to balance global roadmaps with local investments and business needs; drive fit-for-purpose solutions that deliver near term value without undue risk to business operations
What you’ll bring to the role: Minimum Requirements:
Bachelor’s/ Master’s degree in business/technical area or adequate equivalent
Minimum of 10 years’ experience with application development and/or large program management
Experience with multiple components of the marketing technology stack including eCommerce, personalization, segmentation, campaign orchestration, salesforce marketing cloud, etc. is a must.
Architecture experience in marketing technology or customer data
Direct leadership of a multi-functional team
Knowledge of modern enterprise integration patterns including event streaming, APIs, and ETL/ELT
Good Retail Industry knowledge
Solid experience in working with data governance, data quality, and data security teams and specifically and privacy and security officers.
Experienced in agile methodologies and capable of applying DevSecOps.
If you have the following characteristics, it would be a plus
Consistent track record of successful relationship management with senior leaders
Ability to work with others in a fast-paced, fluid, multi-cultural and multi-disciplinary team
Experience with Customer/ Consumer Data Platforms is a plus.
Solid experience supporting and working with multi-functional teams in a dynamic business environment.
Required to be highly creative and collaborative. An ideal candidate would be expected to collaborate with both the business and Global Tech Product teams to define the business problem, refine the requirements, and design and develop deliverables accordingly. The successful candidate will also be required to have regular discussions with end consumers.
Required to have the ability to collaborate with, and gain the respect of, senior leaders at all levels and roles within the company.
Has excellent judgment, a sense of urgency and has demonstrated commitment to excellent standards of ethics, regulatory compliance, customer service and business integrity.
Passion to deliver better healthcare with Humanity.
Why Consumer Healthcare
Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
Diversity, Equity and Inclusion
In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your
authentic self belongs and thrives.
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