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Microsoft Corporation Field Integrated Marketing in Singapore

Snr Strategy, Planning & Operations Lead ASEAN, CMO Asia

In FY24 the Sales Enablement & Operations (SE&O) Asia regional team was established with the objective of engineering scale and consistency in areas including Solution Area Go To Market (GTM), Business & Sales Operations (BSO) and Central Marketing Organisation (CMO). The SE&O team is crucial for transforming Microsoft’s commercial strategy into a regional action plan and achieving operational excellence through the lens of ensuring consistency, agility, and accountability in Asia. Our team leads cross-functional analysis and execution excellence, activating strategy and priorities by speeding up the change process and enabling Microsoft to create business impact at scale.

The Asia Central Marketing Organization (CMO) team inspires, acquires, and engages Microsoft customers by driving Connected Sales & Marketing for maximized business and societal impact. CMO accelerates the region's growth agenda through integrated marketing, experiential programs including events, and social & digital programs creating marketing signals that generate pipeline, accelerate deals for sales, and delight our customers creating MS brand love.

The Snr Strategy Planning & Ops (SPO) Lead for ASEAN role sits within the Strategy Planning and Operations team (SPO) within CMO. The role is responsible for bringing together the area marketing plans aligned to Area priorities that drive connected sales and marketing outcomes, delivers marketing data, insights and recommendations that drive business impact and seller action and drives the Area RoB for CMO with Area SLT, SE&O team and Sales Leaders and Sellers. The role is a key connector role for CMO into the Area stakeholders and back into CMO LT and marketers - landing insights to Areas on CMO and providing feedback into CMO from Area stakeholders on CMO strategy and plans meeting Area business priorities.

Responsibilities

Responsibilities

  • CMO Area Planning Leads - brings together the area marketing plans that drive connected sales and marketing outcomes for Areas as part of the yearly and half-yearly planning cycle. Represents the Area on CMO planning connections, bringing in relevant Area and LT CMO members to support or lead the discussions with Area stakeholders as necessary. Has a deep understanding of the Area marketing plans – the strategy, campaigns and tactics, and can articulate the plan to Area stakeholders with a high level of marketing expertise and confidence.

  • Area Marketing Performance & Impact – owns the Area marketing impact/performance program of work. Delivers marketing data, insights and recommendations (i.e. marketing signals) that drive business impact to Area leaders and sellers as part of the Area RoB rhythm. Is able to articulate how marketing signals impact pipeline creation and progression. Has the data acumen/ability to work in dashboards and tools.

  • Area RoB – represents CMO at Area level through strong partnership with Area LT esp. SE&O Lead(s), CVP, SMC & Enterprise Leaders & M1s, Sales Excellence and Business Managers. Acts as the primary ‘go to’ person for Area stakeholders for CMO, bringing in Area and CMO LT members to support or lead discussions with Area stakeholders depending on the topic. Brings forward key insights, asks, next steps/actions for Area leaders and sellers as it pertains to marketing programs and marketing performance/signals. Brings back Area insights to Area CMO team and CMO LT to help inform regional marketing strategy and program execution. A key program of work is “The Brief”, a quarterly CMO Area newsletter that does a look-back on previous quarter marketing programs & marketing performance/impact, and a look forward on upcoming marketing programs with the goal of driving leader and seller action and alignment on the CMO Area plans.

  • Modern Marketing SME – has a deep understanding and level of knowledge on modern marketing at Microsoft. Can articulate this to Area stakeholders and help coach Area CMO teams to deliver the modern marketing narrative and strategy as it pertains to the Global Demand Centre engines and how global, regional and local programs all come together to nurture customers and audiences within out managed accounts. Acts as a SME in Area on modern marketing and can help coach others.

  • Area CMO Budget – brings together the CMO Area team to align on the yearly/quarterly CMO budget allocation by CSA / by Area, ensuring spend is managed accordingly with the Area CMO team.

  • Area Integrated Field Marketing execution – where required, lean in as additional support for execution of marketing campaigns either working with the IMMs/Experiential Managers or leading campaigns as needed.

  • Drive the Area CMO culture - play a leading role in creating a sense of community for marketers in each Area, supporting learning and connection, inclusivity, and strong engagement with CMO marketers and managers.

  • Area Marketing Compliance Ambassadors – supports the marketers in Area on Compliance and represents the Area as the CMO Compliance ambassador, advocating for compliant marketing spend practices when it comes to POs, invoices, accruals, vendor management etc.

Qualifications

Qualifications

Minimum Requirements:

  • 10+ years marketing operations and/or integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field

Preferred Qualifications:

  • 15+ years B2B marketing in large complex ICT organizations. Deep experience in modern marketing (i.e. campaign planning and execution, digital marketing), event management, program management as well as marketing operations (including campaign reporting and analysis)

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field

  • People management or vendor/agency management experience preferred given the nature of senior stakeholder engagement.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

This role is flexible in that you can work up to 50% from home.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .

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