Job Information
IHG Director of Marketing- Six Senses Ibiza in Spain
As Director of Marketing, I will fully comprehend the vision of Six Senses to help people reconnect with themselves, others, and the world around them and our values of local sensitivity and global sensibility, crafted experiences, emotional hospitality, responsible and caring, fun and quirky and pioneering wellness.
Sustainability, Wellness, and Out of the Ordinary experiences are at the core of everything we do at Six Senses. I will safeguard these pillars and its strategic planning and development and ensure all directives, practices, and initiatives are implemented, embraced, and adopted within the resort.
Duties and Responsibilities
As Director of Marketing, you will lead Marketing Department and plan the annual Marketing strategy to support Six Senses Ibiza business, creating a calendar of campaigns and events, developing an annual communication plan, optimizing Marketing budget and analysing market and competitors.
The duties and responsibilities will include:
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
Adjust the Marketing plan considering the above and formulate unique insights to better understand the consumer and contribute towards the overall business strategy.
Supervise the Marketing department and providing guidance and feedback to other marketing professionals.
Control Marketing budget and allocate resources amongst projects.
Oversee Marketing team members responsible for various segments or projects (e.g., content, search engine optimization, advertising, email, branding, PR, social media)
Produce ideas for promotional events or activities and organize them efficiently.
Set annual KPIs and monitor department performance.
Oversee the production of valuable content for the company’s online presence, editorial design and organizing the company’s publications.
Build strong relationships with other departments to maximize ROI whilst ensuring deliverables are consistent with Six Senses quality standards.
Build a healthy and motivating working environment and set regular meetings with other team members.
Become the main referent for external parties such as media, third party agencies, stakeholders and potential clients and build strategic partnerships with them.
Conduct general market research to keep abreast of trends and competitor’s marketing movements.
Qualification
To execute the position of Director of Marketing, you must have the required qualifications, technical skills, and experience in a similar role in luxury hotels with proven results and including the following:
Possess a minimum of 7 years total experience in hospitality or hotels sales setting, with direct supervisory experience over a Marketing team, or an equivalent combination of education and experience.
More than 3 years’ experience in a senior sales role is preferred.
I have knowledge of social media multi-platform management experience. Understanding of media, community and business contacts locally, regionally and internationally.
Knowledge of production methods in graphic arts, printing, film, radio and television. And a portfolio of quality writing samples, projects, campaigns, etc.
Fluent in English and good at Spanish.
Valid Spanish Work permit or European Union citizenship is required for this role.
The above is intended to provide an overview of the role and responsibilities for a Director of Marketing at Six Senses Ibiza. It is not and does not infer that the above is an inclusive and/or exhaustive list of the duties and responsibilities inherent in the position.
Six Senses Six Senses is an equal opportunity employer. This policy applies to all terms and conditions of employment.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
You’re about to be the author of this journey that takes you through life’s undiscovered passageways, hidden treasures and meaningful experiences.
It’s a story unlike any other. Out of the ordinary, one could say.
A journey across lands and seas, a tale about what it means to connect to the world around us.
Let the journey begin...
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At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.