IHG Marketing Executive | InterContinental Sydney in Sydney, Australia

Marketing Executive | InterContinental Sydney

Job Number EMEAA03611

Hotel Brand: InterContinental Hotels

Europe, Middle East, Asia & Africa - Australia - New South Wales - Sydney

Description

Who we are

  • Genuine opportunity to grow and take your next steps with a global company

  • Free duty meals and laundered uniform

  • Access to discounts at IHG hotels all around the world

InterContinental Sydney is looking for a Marketing Executive to join our luxury CBD hotel!

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand.

Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience.

Your Role

Reporting to the Marketing Manager, this role will see you engage with an number of stakeholders to delivery on a number of exciting projects and marketing strategies. Strong creative flair to produce content collaboratively for marketing and communication collateral which includes EDM's, websites, social media, publications and brochures.

We are looking for an energetic and motivated individual who has a keen interest in marketing and customer acquisition. As a marketing executive, you will be supporting the Marketing Manager to implement and monitor marketing and advertising activities. These include:

  • Execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Collaborate with agencies and internal stakeholders

What You'll Need

Key requirements for the role:

  • Fluent in English, strong communication and copywriting skills

  • Little or more experience in digital marketing

  • Demonstrable interest in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Knowledge of website analytics tools (e.g., Google Analytics)

  • Experience in setting up and optimizing Google Adwords campaigns (not essential but desirable)

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in marketing

  • Ability and willingness to learn new tools

  • Ability to work autonomously

  • Ability to create captivating and engaging content

  • A sound understanding of social media platforms and scheduling tools like Hootsuite

  • An understanding and interest in digital marketing

  • Ability to Project Manage events and other marketing activities

  • Must be able to drive engaging activity and implement plans

  • Tertiary qualifications, or substantial equivalent experience, in Business, Marketing, Advertising or Communications.

  • Experience with design tools such as Adobe Creative Suite and/or Canva

What You'll Get

We’ll reward all your hard work with a great salary and benefits – including dry cleaning, great accommodation discounts worldwide and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.http://careers.ihg.com to find out more about us.

If this sounds like the perfect move for you, apply online now!