Job Information
Boehringer Ingelheim プロダクトマーケティングマネージャー/ノンラインマネージャー or スタッフ/肺線維症・呼吸器領域事業本部肺線維症・呼吸器領域マーケティング部マーケティンググループ１ in Shinagawa, Japan
Basic purpose of the job
To maximize sales and patients' health of the own products on a short and long term basis by planning and executing marketing strategies successfully
Accountabilitie
1.Ensure achievement of target sales, growth and market share in own product
Related performance indicators
Provide leadership to the marketing and sales team to ensure that product objectives are clearly developed, communicated, understood and executed in own tasks
2.EE management and engagement
Related performance indicators
Effectively engage with EEs and develop them as strong advocators
3.Understand customers and patients to identify new ways to provide innovative value to customers
Related performance indicators
Understand customer and patient needs
DevelopmenAt innovative approaches
Ensure customer and patient focus
4.Prepare high-quality Marketing plan and tactics
Related performance indicators
Discuss integrated Brand plan and Strategy into short/mid/long-term Marketing plans in order to customize them for Japanese market
Discuss product strategy and marketing plans with head of Marketing group
5.Execute the Marketing plan successfully
Related performance indicators
Ensure appropriate execution of integrated Customer Plan (ICP) at every given point
Discuss progress of execution with the head of Marketing group
6.Stay on top of current and future environmental trends and explore new ways/channels to expand/grow the business
Related performance indicators
Continuously explore new/innovative promotional approach and evaluate its feasibility
Take the initiative to design, execute and evaluate pilot programs, then feed the results and learnings back to TA members
7.Top line and bottom-line focus. Manage cost and understand ROI for key initiatives
Related performance indicators
Monitor the product expense budget so that it is exercised in a way which guarantees the optimal utilize of available resources and results in maximal profitability for products without compromising long-term goals and objectives
8.Support Group Manager in team development
Related performance indicators
Provide coaching/teaching to younger members of the team on daily tasks
Regulatory and / or Organizational Requirements
Ensures all tasks are carried out in accordance with respective applicable Boehringer Ingelheim. Standard Operating Procedures (SOPs), Boehringer Ingelheim processes and regulatory requirements. Ensures that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Boehringer Ingelheim values.
Interfaces
All PM Functions
Job Expertise
Strategic thinking skills
Analytical skills
High communication skills and ability to deliver strong story-telling
Demonstrate strong performance related to Our Behaviors
Minimum Education/Degree Requirements
University degree or equivalent
Required Capabilities (Skills, Experience, Competencies)
Preferred English speaking CEFR level : B1
(or strong commitment to continue working on English communication)
Below experience is preferred
Product management experience
Customer facing (ability to effectively engage with HCPs)
Project management
Solution development through internal or external partnership
Recruiter : K Nagai
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.