Dow Chemical PU Value Chain Marketing Manager in Shanghai, China
We are selling Polyurethane raw materials to many downstream applications such as furniture & bedding, footwear, sports, synthetic leather, automotive, home appliance, construction & infrastructure, power transmission, electrical & electronics, rail transportation, marine, wind etc. Although we are in B2B business in majority, it is getting more and more important to extend the value chain to further downstream end user markets to pull the demand. Therefore work with the end user brand owner by ingredient branding can create additional value for us.
Work closely with market segment managers to understand the segment marketing strategy, and articulate market trends and unmet needs for value chain involvement and ingredient branding opportunity in various Polyurethane downstream applications mentioned above.
Create PU Asia Pacific business value chain & ingredient branding strategy, and ensure the value chain & ingredient branding strategy is aligned with PU business sub-segment marketing strategy.
Lead the internal marketing, market communication, & commercial team to prioritize the opportunity, then collaborate with value chain partner to execute the ingredient branding, design the launch plan.
Monitors success, making adjustments, coordinating and directing resources such that the expected results are achieved or exceeded.
5 - 10 years of industry experience in customer facing roles years especially on branding experience, more specific on B2B ingredient branding
Bachelor degree above; MBA is preferred
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PU Value Chain Marketing Manager