Job Information
Amazon Digital Marketing Manager, CNGS MKT Lifecycle in Shanghai, China
Description
We are looking for a passionate digital marketing manager to turn the insights of SP journey and obstacles into actionable go-to-market plan, with focus on digital and social contents creation and management. In this role, you will develop the most efficient communication strategy and contents, and co-work with the broader MKT team and business team to maximize impact during SP’ lifecycle.
Key job responsibilities
• Dive Deep into Sellers’ insights, identify opportunities to assist SP overcome obstacles;
• Own and create marketing content (Prospects nurturing contents, Wechat contents, videos, live-broadcasting, etc.) for new SP engagement and education;
• Collect Seller insights to optimize process/program offerings;
• Set up marketing input and output goals, design and track marketing metrics and always seeking ways to improve;
• Communicate with program key stakeholders as MKT channel owner, Product manager and business team, etc.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
Experience using Microsoft Excel to manipulate and analyze data
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation