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The LEGO Group Assistant Digital Marketing Manager in Shanghai, China

Assistant Digital Marketing Manager

  • Location Shanghai, Shanghai, China

  • Job ID 0000018722

  • Category Sales, Marketing & Product Management

Job Description

Are you a passionate expert in digital marketing who wants to work for one of the strongest brands in the world?

Here's an excellent job opportunity for you to work at the groundbreaking of digital and bring your digital marketing expertise to drive kid’s engagement with interactive LEGO® brand experiences!

No relocation assistance is offered for this position.

Play your part in our team succeeding

We are looking for a talent as Assistant Digital Marketing Manager to join our team for Douyin platform. The ideal candidate will have good understanding of the platforms’ mechanisms and solid hands-on experience. They will be skilled in demonstrating and integrating resources to improve brand benefits on the platform. Additionally, they will work closely with platform leader and cross functions to ensure seamless collaboration.

Core Responsibilities

  • Focus on delivering constant brand messages to Douyin audience through two brand owned accounts, crafting engaging content, considering brand positioning, key culture moments and platform trends.

  • Partner with key internal partners(including brand team, etc) in content creation for key campaigns and new products' launch.

  • Implement and supervise media tools / private domain strategy in Douyin.

  • Support brand and products campaign execution from social activation to KOL seeding, to generate social buzz and have in-depth product and brand education.

  • Lead supervising on social trends and performance tracking of both brand and industry to build systematic analysis for marketing team.

Do you have what it takes?

  • Bachelor’s degree. would be preferred

  • Proven hands-on experience with related brands in managing social content in Douyin platform, with good understanding of platform mechanisms and operation details

  • A minimum of 3-5 years internet and digital marketing experience, with a focus on social marketing as plus.

  • Good insights into China social landscape. Digital content savvy.

  • Good at data analysis and using data-driven insights to advise decision-making.

  • Strong problem-solving skills, with the ability to adapt to changing market conditions.

  • Excellent communication and collaboration skills, with a track record of working effectively across teams.

  • Strong sense of mission, self-motivated with can-do attitude

  • Native in Mandarin and fluent in English, both written and spoken.

#LI-SZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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