Job Information
First American Title Insurance Company Social Media Manager (Remote) in Seattle, Washington
Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do In this new role, the Social Media Manager will build and nurture First American's brand community as part of the enterprise marketing strategy. Reporting to the Sr. Digital Marketing Manager, responsibilities include campaign planning, content development, project management, community engagement, and analytics. This role involves collaborating across teams to understand the social media landscape and facilitate content contributions from subject matter experts. Additionally, the manager will build relationships with business units' social leads, share best practices, and consult as needed. This person will be the primary source of expertise on social platform best practices, staying current on trends to integrate them into the company's marketing strategy. They will provide informed recommendations and innovative ideas for social media, contributing to the company's holistic marketing approach. What You'll Do: Campaign Planning and Execution Bring brand positioning to life through social: Execute social marketing framework for enterprise campaigns and initiatives. Understand local market objectives and priorities to customize for local usage and optimization. Develop, execute, and manage community growth and engagement strategy in alignment with brand objectives across multiple social media channels using organic and paid tactics. Work with corporate and divisional marketing teams to brainstorm and develop content and campaign ideas from the ground up. Maintain campaign and content calendars and ensure content approval process is followed. Ensure alignment and integration of social campaigns with other key marketing channels such as SEO, email, website, cross-divisional and PR. Executes enterprise-wide social campaigns in alignment with corporate social strategy. Social Content Development Creates content that aligns with audience, brand, campaign and/or channel strategies. Demonstrates excellent writing/editing skills by creating original content and campaigns that are engaging, concise, and aligned with social and ad platform best practices. Works with the internal creative agency to produce visual elements to support social messages. Use social strategy (including brand voice & style guides) to plan content that will reach and resonate with target audiences conducting A/B testing. Develop toolkits, resources, and templates to help business unit marketing teams understand social channel nuances and drive efficiencies in the content creation process. Ability to produce and curate various content material and formats appropriate for enterprise, divisional, and employee-level distribution, cultivating engaged social audiences. Proactively seek ways to innovate based on social platform capabilities and strengths. Community Management Manage corporate social channels including LinkedIn, Facebook, Instagram and YouTube. Monitor community discussions daily, route customer inquiries accordingly, and engage to ensure First American provides a responsive online presence. Partners with internal stakeholders including