Job Information
SiriusXM Senior Director, Subscriber Planning & Analysis in Seattle, Washington
Who We Are: SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. How you'll make an impact: The Senior Director is a key role within the Subscription Planning and Analysis team and will be directly responsible for trial start and conversion rate forecasts which drive critical goals for the company. What you'll do: The role requires significant collaboration with various cross-functional teams and provides key inputs for subscriber, revenue, and expense forecasts. Key responsibilities include ongoing review and analysis of various OEM funnels forecast and conversion trends, valuation of initiatives' impact on key metrics, creation of monthly rolling forecasts, budgets, and long-term forecasts. This person serves as a subject-matter expert on all aspects of OEM funnels, as well as how operational marketing metrics translate to drive subscriber growth, and is a key contributor to executive presentations. The person in this position needs to be comfortable analyzing and understanding large and complex data sets and succinctly summarize emerging trends and their impact on the business. They also supervise and improve a streamlined forecast process capable of assessing the impact of increasingly complex initiatives. This role manages and mentors a team of three. What you'll need: 10+ years of financial and/or marketing analytics modeling and forecasting, preferably in a subscription business Bachelor's Degree with focus in Business Strategy, Finance, Data Analytics, or equivalent experience required; MBA preferred Previous experience modeling funnels and yields (e.g. sales, conversion rates) and dissecting drivers of changes in trends Create clear data visualizations and translate complex trends into the real-world customer and/or sales agent activities they reflect Proven history of decision-making excellence and cross-functional influence through insights Previous peo