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Job Information

University of Washington ASSOCIATE ATHLETIC DIRECTOR, CONTENT STRATEGY in Seattle, Washington

Req #: 238913

Department: INTERCOLLEGIATE ATHELTICS

Posting Date: 09/19/2024

Closing Info: Closes On 09/26/2024

Salary: $9,584 - $10,417 per month

Limited Recruitment: Open to Department employees only

Shift: First Shift

Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (https://hr.uw.edu/benefits/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academic-staff-20230701_a11y.pdf )

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty.

The Intercollegiate Athletics has an outstanding opportunity for an Associate Director to join their team.

Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. All Husky Athletics staff make an IMPACT by committing to creating a purpose driven culture that impacts students and our greater community. We engage in GROWTH through dynamic conversations, embracing creativity, and recognizing that every challenge represents an opportunity to learn. We are a COMMUNITY who strive to create experiences for our stakeholders every single day. At our core is the belief that INCLUSION means creating spaces and places that reflect equity, advocacy and belonging for all.

With over 650 student-athletes participating in UW's 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world's leading public research universities.

For more detailed information, please visit our Washington Athletics Candidate Dashboard. ( https://gohuskies.com/sports/2023/8/26/ica-candidate-dashboard.aspx)

This position reports to the Senior Associate Athletic Director. The Associate Athletic Director for Content Strategy will manage the overall content strategy, brand development, creative ideation and strategic communications efforts for the Athletic Department’s 22 sport teams.

DUTIES AND RESPONSIBILITIES Marketing, Communications & Promotions:

  • The Associate Athletic Director for Content Strategy provides overall department strategy on content, digital platforms, creative video and design initiatives and strategic communication areas with the goal of elevating the University of Washington Athletics brand and augmenting our ability for revenue generation through increased ticket sales, fan engagement and storytelling through the above channels. The individual will be tasked with developing and managing the overall strategies for the department’s social media channels to enhance brand awareness by implementing processes to capture analytics to create and make data-driven strategies and decisions. Additionally, the position will assist on strategic initiatives for the department and will need to collaborate with department coaches and directors of operations on individualized team strategies, as well as all priorities related to the department’s 22 programs and 650 student-athletes.

  • The position will have oversight of all creative, digital and communication units in the department with direct management of the Assistant Athletic Director for Brand Advancement, Assistant Athletic Director for Athletic Communications and the Director of Digital Strategy.

  • The Associate Athletic Director for Content Strategy will work closely with all constituents on the External Relations teams, including but not limited to the Chief Marketing Officer and Associate Athletic Director for Ticket Sales and Service, as well as with the department’s multimedia rights partner, Husky Sports Properties.

  • Provide overall department strategy on content, digital platforms, creative video and design initiatives and strategic communication areas with the goal of elevating the University of Washington Athletics brand and augmenting the department’s ability for revenue generation through increased ticket sales, fan engagement and storytelling.

  • Provide oversight and leadership of all creative, digital and communication units in the department with direct management of the Assistant Athletic Director for Brand Advancement, Assistant Athletic Director for Athletic Communications and the Director of Digital Strategy.

  • Develop digital/creative strategy for individual sports with department coaches and directors of operations on individualized team strategies, as well as all priorities related to the department’s 22 programs and 650 student-athletes.

  • Implement strategies to capture analytics to create and make data-driven strategies and decisions to enhance sales and revenue generation opportunities.

  • Assist with strategic initiatives for the department collaborate with department coaches and directors of operations on individualized team strategies, as well as all priorities related to the department’s 22 programs and 650 student-athletes.

  • Collaborate with the Chief Marketing Officer and Associate Athletic Director for Ticket Sales and Service, as well as with the department’s multimedia rights partner, Husky Sports Properties.

  • Provide outstanding customer service, as well as ensure the editorial team provides the highest level of customer service.

  • Other duties as assigned. MINIMUM REQUIREMENTS

  • Bachelor’s Degree and five years of experience at a NCAA Division 1 athletic program and/or a Professional Sports Organization or related field, in digital strategy, marketing, revenue generation, communications or a related field. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS

  • Management/supervisory experience.

  • Strong interpersonal skills and ability to work collaboratively.

  • Poised, professional manner with the ability to work well with diverse types of individuals.

  • Ability to communicate clearly, diplomatically, and effectively, as well as be an analytical and critical thinker.

  • Must be willing to work nights/weekends and holidays. Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are access ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.

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