Job Information
WTOC-TV Digital Focused Account Executive-WTOC in Savannah, Georgia
DIGITAL FOCUSED ACCOUNT EXECUTIVE - WTOC
Duties/Responsibilities include (but are not limited to):
Prospect for local and regional business. Reach decision-makers, set meetings, analyze client needs, and create and deliver compelling and strategic advertising presentations that address client objectives.
Create and present strategic marketing proposals for key accounts and new business decision-makers.
Research and stay current on all local digital marketing trends and opportunities.
Collaborate with a cross-functional team, including sales assistants, video production, digital design team, and ad operations to ensure the campaigns are delivered efficiently.
Accurately project revenues, meet and exceed monthly budgets for all product lines, and exceed annual budgets.
Qualifications/Requirements:
College degree preferred or equivalent in years of experience.
Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.
A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
A demonstrated ability to understand categories of businesses to prospect in.
A history of doing in-depth needs analysis designed to uncover a client's needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
2 years:
Digital sales
experience