The Coca-Cola Company Manager Cinemark Account LATAM in Sao Paulo, Brazil
Why being part of Coca-Cola Latin America?
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Ensure implementation of integrated short and mid-term strategies in Cinemark to accelerate customer-back, consumer-centric programs and thus accelerate all our portfolio incidence, net sales revenues (NRS) and profitability (Margin) growth.
Key Objective: to accelerate the brands basket incidence in Cinemark markets and accelerate sustainable topline NSR- and Margin growth based on the Company's strategic initiatives (LRP) and plans (ABP), as well as the Customer’s ASP process, to ensure growing Company's business faster than the customer, category, and competition, thus gaining share of value in each market.
Key Deliverables: Implementation of Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activities tied with Cinemark’s activation cycles, aligning execution requirements with W@POS lead, country operations and bottler(s). This is inclusive of Revenue pools/ Targeting of occasions, shopper types, bold Portfolio Strategies approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics/investments in each market.
Partner with Company's KA International HQ Team lead to coordinate on global customer programs and how they come to life in Latin America, as well as align on customer HQ office interactions to ensure “one voice to the customer”
Partner with OU category leads to align - occasion-centric – on key categories and activation to deploy in collaboration with Cinemark and enable integrated approaches while including experiential marketing
Track and discuss our performance with Cinemark, adjusting plans and renegotiating activities to achieve BP goals, interacting with other areas inside company to leverage our activities, campaigns and properties through Cinemark.
Coordinate with customers and bottlers the implementation of planned activities, acting as facilitator, and act as a mediator to solve a wide range of operational problems between them.
Manage budget, analyzing, processing and approving contractual payments, always optimizing marketing funds and other investments, and also tracking and solving payment problems.
Function Related Activities/Key Responsibilities:
The role requires deep understanding of Cinemark business as well strong leadership and accountability to influence our cross-functional System teams towards consumer- AND customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage
Ensure Bottler alignment to be “a single voice for the customer” in countries where multiple bottlers operate as well as manage the relationship with System’s Corporate offices
Portfolio execution for Cinemark in all formats/banners and drives disciplined implementation of the customer/format, purchase mode playbooks for each market.
Manage key customer relationships to collaborative build activation calendars by briefing marketing leads for brand/comms requirements while co-developing customer plans with bottlers while tailoring activation.
Deploy NARTD (Non-Alcoholic Ready to Drink) & ARTD (Alcoholic Ready to Drink categories vision and ensure consistency of value propositions for Cinemark formats in markets (e.g. recruitment, trial, frequency) in collaboration with the bottlers and the customer.
Co-develop customer business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for grounding development plans in markets by format/banner.
Be the System expert on Cinemark business/formats, able to reflect a consumer, shopper, and local customer’s perspective as well as a System execution capability within the channel/customer.
Provide insight in category growth opportunities to category leads and to country operations.
Manage customer specific DME (Direct Marketing Expenditure) as well as DME allocated to perform the work in scope.
Related Work Experience:
5+ years of leadership experience in customer management, commercial and operational marketing
Strategic customer management across territories and bottlers with an execution perspective
Strong planning, communication, and collaboration skills
Ability to think from planning to execution and System’s customer, commercial and brand management
Desirable to have candidates with Bottler experience
Mastery Of (Required):
Channel-/ Shopper Marketing
Rgm Incl Segmentation, Portfolio Strategy
System and Customer Economics
Broad Expertise In (Good to Have):
Turning Insights (Consumer, Shopper, Customer) Into Strategy
Value to Market
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most p opular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico .
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.