Robert Half-Robert Half Corporate Digital Customer Communications Manager in SAN RAMON, California
Digital Customer Communications Manager
Robert Half is seeking a Digital Customer Communications Manager to be responsible for the development, testing, set-up, deployment & post-launch analysis of outbound marketing campaigns including email, push notifications and SMS. Previous mobile messaging or direct marketing experience required.
Specific responsibilities include:
Develop and execute email, push, SMS, and mobile marketing strategies and communications via lifecycle, transactional/triggered, and promotional campaigns.
Create customer journey frameworks and programs to attract and retain customers across the entire journey.
Identify and optimize customer segmentation and personalization strategies.
Design and execute a rigorous A/B testing agenda to understand and enhance marketing effectiveness.
Help identify, launch, and integrate new communication opportunities and channels into our marketing strategies.
Maintain ongoing campaign calendar, outputs, and reporting.
Analyze and compile campaign performance and test results to support benchmarking, program optimization, and innovation.
Identify weaknesses and gaps in current processes and help develop solutions.
Support cross-channel marketing campaigns and revenue goals.
Identify industry trends and opportunities for innovation within the omnichannel marketing space.
Be a customer advocate within Robert Half, ensuring the highest quality interactions with customers across all channels.
What You Bring to the Table
Experience marketing mobile applications and designing customer journey frameworks.
Ability to deal with ambiguity and a fast-paced changing environment.
Well-organized, high attention to detail, deadline-oriented.
Excellent verbal and written communication skills that bridge technical and non-technical audiences.
Enjoys working with others as part of a team.
Experience with marketing automation platforms such as Salesforce Marketing Cloud.
Experience interpreting data with tools such as Domo, Google Analytics and Excel.
Comfortable in proposing process improvements based on past work experience
Strong desire to learn, matched with the ability to apply new concepts quickly and effectively.
Ability to manage various requests from different teams, while meeting project deadlines and demonstrating a commitment to accuracy and thoroughness.
5+ years of experience with at least 3 years in email marketing.
Experience working with mobile app push notifications or SMS.
Analytical skills include strong knowledge in excel with sorting data and pivot tables.
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Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran
As part of Robert Half’s corporate facility employment process, any offer of employment is contingent upon successful completion of a background check.
You may apply for this position online, or by mail. Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to firstname.lastname@example.org for assistance.
In your email please include the following:
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By mail: Please mail your cover letter and resume to: Corporate Staffing Robert Half 2613 Camino Ramon San Ramon, CA 94583-9128
CA SAN RAMON CORP
Founded in 1948, Robert Half is the world’s first and largest specialized staffing agency. We believe working happy is the only way to work. We’ve made it our mission to help people find fulfilling jobs and companies build happy, productive teams.
Robert Half has appeared on FORTUNE® magazine’s list of “Most Admired Companies” every year since 1998, as well as numerous “Best Place to Work” lists around the world.
Our corporate employees are the backbone of our operations and work with our teams around the world. Each employee at our corporate services locations plays a key role in our company’s success.
If you want to make a difference — and work in an environment where you can thrive and innovate — apply today!