BD (Becton, Dickinson and Company) Sr. Product Manager, High-Parameter Clinical Analyzers in San Jose, California
Job Description Summary
The Sr. Product Manager will lead the global commercial activities for the high parameter clinical flow cytometry analyzers and will be responsible for the overall strategy, development and execution of the marketing mix as well as facilitating all customer facing activities to ensure commercial excellence. In addition, the Sr. Product Manager will be driving the portfolio management strategy and end-of-life decisions for the Clinical Analyzer portfolio.
The candidate will be the global marketing representative in the core-teams and influence the development activities for different upcoming products; serve on GPDS and/or other New Product Development Core Team(s). Working as part of diverse cross-functional teams, this proactive product manager is expected to apply all acquired experience to pre- and post-launch product management activities from worldwide primary and secondary market research to financial and satisfaction success measuring.
In addition to product marketing responsibilities, the candidate will provide significant input in long-term marketing and overall strategies and is expected to help position BD Biosciences as a leader in the flow cytometry industry.
Lead product development, market shaping, commercial planning and launch activities for new & expanded offerings through close collaboration with the regional teams & other functions, achieving marketing excellence by employing the BD Way of Marketing
Gather, synthesize, and distill customer insights to define and prioritize the attributes of products and services, including features, preferences, unmet needs, and overall customer experience for future product development
Partner with R&D and other functions to transform customer insights and design prototypes into viable products that fulfill market needs
Oversee product definition to ensure clear communication and coordination of requirements to the business and development teams.
Manage the product backlog with team by prioritizing customer feedback, bug fixes and the feature roadmap to rapidly iterate on-market products
Own the product lifecycle from requirements gathering through production and release, confidently evaluating and balancing risks & tradeoffs,
Partner with Regulatory Affairs, Medical Affairs, and the Evidence Generation Teams on market shaping, to generate undeniable proof-points & compelling evidence, demonstrating the value of the offering to the market, justifying new pricing & business model innovation.
Develop robust go-to-market strategies which include defining the product pricing strategy and monitoring pricing governance, globally.
Lead development of Marketing Plans for new solution offerings, outlining segment-specific messaging and positioning, understanding customers, profiles, & motivators.
Collaborate with regional leaders and sales organizations to ensure maximum penetration of market segments.
Establish and maintain relationships with strategic customers and KOL’s, developing a partner network to accelerate product adoption
Develop multi-year product roadmaps and business cases to support platform investment decisions
Maintain day-to-day activities of the products on market
Develop and manage end-of-life plans and management of product portfolio
Organization / Leadership
Proactively identify and resolve strategic issues that may impair the organization’s ability to meet its strategic, financial, and technical goals
In collaboration with a team, assist with the development of the business case and operating plan for new ventures, products and services
Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers.
Influence others: Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and timing skills.
Conduct and encourage frequent formal and informal communication cross-functionally to ensure full engagement and efficient operation.
Foster a customer-centric mindset and can-do attitude Qualifications Education
Bachelor’s Degree Required (BA/BS in Life Sciences or equivalent)
An advanced degree in life sciences or MBA preferred
Minimum 5 years’ experience required in product management or similar function (sales, marketing, technical applications, engineering etc.). Experience in clinical diagnostics and IVD products is highly desirable.
Flow cytometry experience preferred
Knowledge and experience with product development concepts, processes and documentation
Knowledge of financial planning principles
A demonstrated ability to proactively build consensus across key stakeholders
Effective analytical, problem solving, organization and prioritization skills
Must possess excellent written, oral and interpersonal skills
Knowledge and Skills
A knowledge and/or understanding of IVD products with a global view
Demonstrated ability to understand and discuss technical concepts, schedule tradeoffs and opportunistic new ideas with technical and non-technical employees
Experience in synthesizing and distilling customer insights using both qualitative and quantitative metholodiges
Strong change management & inspirational leadership skills in order to maintain paradigm shift for disciplined execution of lean startup principles
Strong communicator with executive presence to instill confidence within the C-suite
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status.
Primary Work Location
USA CA - San Jose
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.