Job Information
Calo Senior Marketing Specialist in Riyadh, Saudi Arabia
About Calo (https://calo.app/)
Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.
Role Overview
We’re looking for a star player to join our Marketing team to enable our marketing efforts in KSA.
Main Responsibilities
Conduct market research to find answers about consumer requirements, habits, and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, influencers partnerships etc.)
Liaise with social media influencers to execute promotional campaigns
Collaborate with the customer experience team and other departments to build brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, banners etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Ideal Candidate
Strong knowledge of the KSA market
Proven experience as a marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords etc.)
Well-organized and detail-oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications, or equivalent
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