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Marriott Director of Sales & Marketing - The Reykjavik EDITION in Reykjavik, Iceland

Job Number 21027930

Job Category Sales & Marketing

Location The Reykjavik EDITION, Austurbakki 2, Reykjavik, Iceland, Iceland VIEW ON MAP (https://www.google.com/maps?q=The+Reykjavik+EDITION%2CAusturbakki+2%2CReykjavik%2CIceland%2CIS)

Brand Edition Hotels

Schedule Full-Time

Relocation? N

Position Type Management

Located Remotely? N

EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. Our hotels are stunning microcosms of the world's top cities, featuring the finest in dining, entertainment, nightlife, and service to create an enchanting experience that makes your spirit soar!

But to create this magical experience, we need you.

EDITION is hiring warm, out-going, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.

We invite you to join us today.

About This Property

The Reykjavik EDITION brings the first 5-star modern luxury experience to one of the world’s greenest, cleanest and safest capitals. Located in the heart of Reykjavik by Old Harbor port, the hotel is few steps away from Harpa Conference center and Laugavegur Street. The Reykjavik EDITION features 253 guest rooms including 27 suites with iconic views of mountains and the ocean. The hotel’s design includes 2 restaurants, including a specialty restaurant with an outdoor terrace between the port and Harpa and a rooftop venue overlooking Reykjavik.  The Reykjavik EDITION will feature a signature cocktail bar and a night club, custom designed spa with 3 treatment rooms, state-of-the-art-gym and 552 sqm of event space with a ballroom, board room and 3 meeting studios.

Job Summary

This role will be a member of the hotel’s Guidance Team and function as the leader of the hotel’s sales and marketing department with responsibility for the property's reactive and proactive sales, marketing strategy.

There is possibility for this position to be based outside of Iceland. We would however expect regular trips to Iceland and the role will require extenisve international travel.

As Director of Sales & Marketing you will:

  • Establish strong connectivity to the right networks of high-profile guests and be able to execute non-traditional initiatives to generate awareness and revenues for the hotel.

  • Provide day to day leadership to the sales, events and marketing teams to achieve hotel objectives with overall responsibility for achieving booking goals and property revenues, working in partnership with the Directors of Revenue Management and Culture and Entertainment.

  • Implement the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based guest and client relationships that enable achievement of the hotel’s’ sales objectives.

  • Develop and leverages local networks to bring the right business to the hotel (e.g., selling top suites, high value events) as well as establishing and maintaining high levels of exposure and visibility for the property.

  • Maintain strong market specific relationships and required connections.

  • Manage the sales and marketing budget to enable development and pull through of hotel specific campaigns, promotions and collateral to drive revenue and meet property objectives.

  • Leverage, as appropriate, existing Marriott International sales and marketing engines and EDITION brand sales and services to implement hotel-wide strategies that deliver products and services to exceed guest expectations.

  • Partner with EDITION’s Corporate Office and the Ian Schrager Company who will provide the lead on design, concept, “brand integrity”, sales, marketing, revenue and distribution strategies, food and beverage concepts, public relations and special event consulting at the hotel level.

CANDIDATE PROFILE

Required

Education and Experience

2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.

OR

4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

Preferred

  • Demonstrated skills in supervising a team.

  • Luxury/Lifestyle hotel sales experience.

  • Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

CORE WORK ACTIVITIES

Managing Sales Activities

  • Manages the development of a strategic account plan for the demand generators in the market.

  • Manages the property's reactive and proactive sales efforts.

  • Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.

  • Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.

  • Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.

  • Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.

  • Attends sales strategy meetings to provide input on weekly and overall sales strategy.

  • Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.

  • Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.

  • Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.

  • Serves as the sales contact for customers; serves as the customer advocate.

  • Serves as hotel authority on sales processes and sales contracts.

  • Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.

  • Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.

  • Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.

  • Supports the General Manager by coordinating crisis communications.

  • Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.

  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

  • Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).

  • Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.

  • Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.

  • Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.

  • Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.

  • Interfaces with regional marketing communications for regional and national promotions pull through.

  • Performs other duties, as assigned, to meet business needs.

Building Successful Relationships

  • Develops strong partnerships with local organizations to further increase brand/product awareness.

  • Develops and manages internal key stakeholder relationships.

  • Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.

  • Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.

  • Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.

  • Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

Leadership

  • Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue.

  • Develops sales goals and strategies and verifies alignment with the brand business strategy.

  • Executes the sales strategy in order to meet individual booking goals for both self and staff.

  • Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.

  • Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.

  • Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.

  • Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.

  • Creates effective structures, processes, jobs and performance management systems are in place.

  • Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.

  • Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.

  • Maintains an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR.

  • Supports tools and training resources to educate sales associates on winning catering solutions.

  • Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-calibre talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.

  • Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.

  • Transfers functional knowledge and develops group sales skills of other discipline managers.

  • Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.

  • Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.

  • Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.

EDITION is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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