Job Information
Bristol Myers Squibb Director, Worldwide Media and Planning , DTC in Princeton, New Jersey
Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
Position Summary:
The Media Director will ensure both our internal and external partners are maximizing their relationships through media strategy and lead the day-to-day operations of the media agencies. Educate and reinforce standards to optimize how BMS leverages and executes media across the customer journey (primarily patients, physicians, and payers). Partner with the BMS Matrix leads to pull through latest media trends to match needs of the business. Influence and ensure the teams are being financially accurate and achieving predetermined goals according to budgets and goals for the agencies and the business. Contribute to determining these goals.
Qualified candidates will process media campaigns with the ability to effectively assist on multiple projects and must have a strong understanding of the systems and tasks involved in campaign implementation and execution, as well as the media planning and buying process. Additionally, candidates should have a creative and entrepreneurial drive and be excited to work in a fast-paced environment while thinking quickly on their feet.
Key Responsibilities
Management of media planning and strategizing across multiple internal senior business partners including medical, commercial, access, and engaging with multiple customers including HCP and consumer.
Collaborate with BMS Matrix teams as needed to provide flexible media engagement support during high-utilization times of year (eg, annual planning, launch planning)
Contribute to and reinforce the agency partner(s) strategy, scope and service offering(s) for priority markets.
Establish BMS roster of strong media and search engine marketing providers.
Own business acumen for media buying through the facilitation of training(s) for agency on-boarding, marketer on-boarding and new team member on-boarding.
Facilitate understanding of complex regulatory requirements that apply to media and search engine marketing and evolve standards to ensure markets and teams maintain compliance and are enabled to make effective, strategic business decisions.
Share media best practices across relevant senior stakeholders.
Provide media support to business as needed for: complex media capabilities; issues; medical/legal/regulatory reviews; minimum performance standards, strategic input for media planning, training, etc.
Monitor media trends and requirements and translate complex requirements to capabilities/solutions that allow the business to leverage that information to make effective strategic business and compliance decisions.
Build and maintain strong, credible relationships with outside agencies, trade associations and customers; leverage those relationships to support the company strategy.
Communicate with peers and management across the company to transfer information and best practices that support and promote effective and efficient media compliance.
Contributes to continuous improvement of media planning frameworks.
Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of media plans.
Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around media expertise
Drives innovation culture and coordinates with business and capability leads to develop innovative media programs and apply metrics/analytics
Identify opportunities for synergies and collaboration within and across markets within a therapeutic area
Qualifications & Experience
Bachelor’s degree required; MBA preferred
Minimum 6+ years of agency experience in media strategy, planning and digital
5+ years working within the pharmaceutical industry inclusive of experience tailoring media activations within HCP and DTC campaigns
Deep experience including acquisition, conversion and retention strategies across all of the key marketing channels (TV, Journals, Print media, Out of home, paid and organic search, display advertising, social, CRM/email) required
People and team management experience required.
Demonstrated track record of success in providing analysis, strategic direction, and specific business recommendations to senior leadership on critical decisions required
Proven ability to lead and direct in a highly matrix environment
Global work experience preferred
Demonstrated ability to influence, lead independently, and exercise good judgment
Proven ability to multi-task, be detail oriented, accurate, analytical, and act with a sense of urgency when needed.
Excellent communication skills, both oral and written, including the ability to professionally communicate with a wide variety of individuals, respond to inquiries, and provide feedback in a timely manner.
Significant experience in leading channel and analytics planning activities and teams
Experience working with commercial and medical/R&D business partners preferred
Both US and ex-US business experience preferred but not required
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Company: Bristol-Myers Squibb
Req Number: R1575796
Updated: 2024-05-01 02:31:52.903 UTC
Location: Lawrence Township-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.