Job Information
Travelers Insurance Company Digital Marketing Manager - Contract (18 months) in Oakville, Ontario
Who Are We?
Solid reputation, passionate people and endless opportunities. That’s Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers – and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.
Job Category
Marketing
Target Openings
1
What Is the Opportunity?
Accountable for assisting in the development and implementation of digital marketing strategy, content, media and related technologies through specific channels (search engine optimization, websites, landing pages, display, mobile, social and/or email, etc.) that support organizational marketing objectives for entire online customer journey (engagement, acquisition, and/or retention of business).
Execute tactics that support the organic social media strategy across all platforms, including, Facebook, X (Twitter), LinkedIn and Instagram.
Partner with the businesses and functions to discuss and recommend social media strategy.
Partner with the US Social Media Team to design, develop and drive social media content that positively positions the company in the marketplace and in the communities we serve.
Partner with the businesses and functions to engage and grow their social media audiences.
Gather metrics and data from posts to support reports that will be presented to business partners on an as-needed basis.
Design and develop social media creative that supports the business strategy.
Apply and manage digital marketing techniques to effectively attract audiences utilizing an appropriate mix of platforms
Set up and manage digital marketing campaigns using in-house and vendor-supplied campaign management tools
Serve as marketing liaison and consultant to assigned business partners on less complex digital programs and initiatives
Collaborate with other marketing disciplines (advertising, research, communications, creative services etc.) on programs/ initiatives
Develop and deliver digital marketing training to build capabilities across businesses and the enterprise
Set up and manage digital marketing campaigns
Perform other duties as assigned.
What Will Our Ideal Candidate Have?
University degree in Marketing or other related field or equivalent experience preferred
5-7 years of experience preferred
Digital Marketer/Account Manager experience for a strong brand or agency preferred
Insurance and/or Financial Services experience preferred
General knowledge of digital media concepts preferred
General knowledge of data-driven content marketing preferred
General knowledge on how to research and target wants/needs of various audiences preferred
Intermediate analytical skills as well as verbal and written communication skills
Intermediate time and project management skills
Maintains intermediate skills and understanding of digital advertising landscape
Intermediate ability to evaluate effectiveness of programs
Demonstrated flexibility and intermediate ability to think outside the box
Basic Leadership Skills
What is a Must Have?
- Minimum of 4 years of related experience required
Equal Employment Opportunity Statement
Travelers is an equal opportunity employer. We are committed to providing accommodation to persons with disabilities. If you require accommodation during the recruitment or interview process we will work with you to accommodate your needs.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (4-ESU@travelers.com) so we may assist you.