Merck Senior Specialist, Field Digital Channels Engagement SME in North Wales, Pennsylvania
Our Field Engagement Digital Innovation team is dedicated to delivering innovative experiences to our users and customers. We translate their needs into solutions that are personalized and effective while staying meaningful and compliant.
This Digital Channel Engagement SME will collaborate with Marketing/Promotion and Digital Engagement Teams and provide expertise on both Veeva CLM and Veeva Approved email channels. Reporting to the Field Digital Channel Lead, this role will manage cross-functional projects to execute and realize the US Digital Strategies Roadmap through Veeva and related capabilities. The organization will be looking for this role to translate strategies into workable solutions that provide optimal customer experience, while working to define the appropriate guidance and standards to ensure digital marketing resources are meaningful to customers and compliant.
Success in this role will require strong Veeva CRM knowledge, project management skills and an effective partnership across many functions including Sales Leadership, Account Executive Leadership, US Market Operations, IT, Training, Compliance, Legal and Communications.
Key Responsibilities of the Digital Channel SME include and may not be limited to:
Define and coordinate execution for new Veeva CLM and Field Email capabilities with Digital Engagement team members, Sales Leadership, Account Executive Leadership, US Market Operations, Digital Publishers, Creative Agencies, IT, Training, Compliance, Legal and Communications as appropriate.
Manage Digital Channel Capabilities to ensure promotional resources are designed based on the optimal CX/ UX.
Lead / support pilot initiatives to implement new capabilities and to operationalize them for re-use in the organization across brands or channels.
Oversight of marketing digital publishing vendors.
Work with analytics group to enhance data management and analytics to assess and optimize channel performance.
Facilitate the integration between marketing / promotion, legal/regulatory and technical teams to ensure compliance with channel standards and offer SME support.
Maintain above brand templates and facilitate approvals through Digital Standards Review Team (DSRT, formerly IMRT).
Required Education, Experience, and Skills:
High School Diploma.
5 years of experience in roles, such as sales operations, marketing operations, and/or digital channel innovation.
Experience working with and implementing technology products and solving consumer needs, including Veeva CRM, Salesforce, and/or Veeva Vault PromoMats.
Experience in end-to-end medical/ legal review and delivery processes.
Strong program/project management experience, having to manage multiple projects simultaneously and foster collaboration with colleagues.
Ability to negotiate and influence key stakeholders, and lead without authority.
Ability to manage business processes; including design, championing, and communication plans.
Experience with developing and managing standards and guidance documentation.
Demonstrated cross-functional leadership skills and ability to collaborate across the organization and with external agencies / vendors to drive work toward a common goal.
Change Management Skills – ability to gain sponsorship for change and work as a change agent to effectively drive change required.
Preferred Education, Experience and Skills:
Experience working within the pharmaceutical industry in roles, such as sales operations, marketing operations, and/or digital channel innovation.
Passion for working with technology products and solving consumer needs.
Knowledge/ experience with the US marketplace.
Understanding of launch products and timelines.
Experience working in an agile environment or scrum framework.
Ability for strategic thinking, problem solving, and understanding of sales and marketing.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.
Expected salary range:
$111,400.00 - $175,300.00
Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here (https://www.benefitsatmerck.com/) .
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No Travel Required
Flexible Work Arrangements:
1st - Day
Valid Driving License:
Requisition ID: R280447