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BlackRock Vice President, Product Marketing, Aladdin Wealth Technology in New York, New York

About this role

VP, Product Marketing Manager, Aladdin Wealth

About this role

The Aladdin Wealth Product Marketing Team is responsible for promoting the Aladdin Wealth product suite, driving adoption and assessing usage of our products, and drawing insights on how to improve their use. Each Product Marketing Manager (PMM) owns a key user segment and/or product category and is responsible for the health, adoption, and growth of that user base. PMMs establish and disseminate the commercial narrative of our products, working closely with and acting as an expert translation layer between our client management, business development, and product management teams.

About Aladdin Wealth Tech

Aladdin Wealth Tech is BlackRock’s technology business serving the global wealth management industry. We bring the best of Aladdin’s sophisticated portfolio construction and risk capabilities to the financial advisors, bankers, CIOs, risk managers, and business leaders of leading wealth managers, enabling them to deliver better, more personalized portfolios to their clients and to differentiate and grow their businesses. We are a global team of product, product marketing, client, implementation, and analytics professionals pioneering the next generation of wealthtech capabilities.

Key Responsibilities

  • Own a user segment/product category. Each PMM owns a user segment and/or product category and is responsible for driving adoption, usage, and growth of that user base.

  • Establish the product story. Author the story of value and benefits for new products and arm our business development and client-facing teams to represent that story to clients

  • Promote product features. Educate and arm our client teams to sell and deploy new features, including via teach-ins, collateral creation, and direct engagement with those teams.

  • Own and author the product pitchbook. Create and maintain the ‘gold copy’ of pitch materials for our product and for new features

  • Track and drive adoption. Design and implement capabilities to track adoption and extract actionable insights. Use these insights to identify and execute on opportunities to improve deployment and usage of existing and new features.

  • Launch new features. Write launch plans, syndicate with client teams, write client-facing collateral, face off with clients during launches, and oversee feature go-lives.

  • Own product marketing content within the product catalog. Create and maintain product positioning, messaging, and rollout playbook content within our centralized internal knowledge base for client and BD teams.

  • Support the BD and Client Management teams. In addition to owning a user segment, each PMM is also aligned to a geographic region. The PMM is the ‘first call’ from their region’s BD and client management teams in solutioning product capabilities for a given client, preparing for client pitches, and rolling out new features.

  • Be the resident expert on a user segment/product category. Be a student of and go-to expert on a user segment for the client and product teams. Organize and conduct user research, participate in user testing, and study industry intel on your user segment.

  • Collaborate deeply with Product Management .PMM’s work closely with the product managers aligned to their use base. The PMM is an indispensable resource in informing the PM’s roadmap, and the PM is likewise indispensable to the PMM in understanding and deploying product capabilities.

Desired Qualifications

  • 7-10+ years of meaningful experience in wealth management or private banking in client-facing, product marketing, and/or product roles

  • Excellent written and verbal communication skills, including the ability to deliver presentations and communicate internally and externally at a range of seniority levels

  • Demonstrated ability to synthesize user, market and client teams feedback to form hypotheses and drive decisions

  • Experience working with a highly technical product, including ability to get into the weeds on technical product features and representation of technical solutions for clients

  • Ability to and passion for empathizing deeply with users and acting on their behalf

  • Strong interpersonal, problem-solving and planning skills

For New York City only: The salary range for this position is $140,000 - $189,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock (http://careers.blackrock.com/) | Twitter: @blackrock (https://twitter.com/blackrock) | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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