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L'Oreal USA Senior Manager, Digital Storyteller - L'Oreal Professional Products Division in New York, New York
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Senior Manager, Digital Storyteller - L'Oreal Professional Products Division
New York, NY, New York
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Permanent
New York, NY, New York
Digital
Full - Time
15-Apr-2024
Job Title : Senior Manager, Digital Storyteller
Division : Professional Products Division
Location : New York, NY
Reports to : Vice President, Consumer Engagement & Content
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.
With the salon and its professionals as the foundation of all we do, L’Oreal Professional Products Division is comprised of iconic salon color and retail brands including: Redken, Kerastase, L’Oreal Professionnel, Pureology, Matrix, Biolage, Mizani, Pulp Riot, and Shu Uemura.
What You Will Do:
The L’Oreal Professional Products Division’s Digital Team is looking for a passionate and creative storyteller to bring our brands to life across consumer touchpoints, including but not limited to: social, influencer, media campaigns, and CRM.
A new pillar of the Consumer Engagement & Content Team, our Storytellers will be responsible for mixing together brand voice, mission, and priorities with consumer insights and trends in order to create content that entertains, educates, and engages consumers.
This role will sit on the Divisional CDMO team, reporting to the Vice President of Consumer Engagement & Content and working closely with the brand teams to foster a digital-first, brand at the core mentality wherein they will be able to move with freedom in a frame. They will work cross-functionally with our Digital Team (Content, Advocacy & Influencer, Media, Ecommerce) as well as with Local and Global Brand teams.
Using daily social listening reports and their own finger on the pulse, this person will turn social and cultural insights into brand impact, taking trending topics and formats from social and translating them to an on-brand piece of content, either for the brand account or through creators.
This person is a strong believer in collaboration, they value feedback and the input of others, and understand that through collaboration good ideas become great ones. They are a self-starter who can both ideate and execute on creative ideas, both autonomously and through partners. They are known for meeting deadlines and for speed to market.
They understand what drives culture and how to create at the speed of it. They know what will move someone to double-tap, follow, and engage with branded content within the guidelines of #ad.
Responsibilities include:
Actioning on 2+ trends weekly across owned and/or influencer accounts.
Monitoring content for media potential
Crafting monthly wrap reports complete with performance metrics, learnings, and future opportunities in partnership with cross-functional team.
Staying on top of social and cultural conversations and trends and participating in the daily social listening meeting to share
Keeping a finger on the pulse of social, understanding best practices, new features, etc.
Ad-hoc brainstorms for campaign planning with brand teams
Creative ideation and copywriting, where applicable, for comments, SMS, and campaigns
What We Are Looking For:
Required Qualifications:
Bachelor’s Degree
5+ years of experience working in relevant areas (editorial, creative direction/strategy, social media, influencer, community management, agency or in-house)
Interest in industry trends, best practices
Experience with all social media platforms (IG, FB, TikTok, Pinterest, Twitter, YouTube)
Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously
Proven writing skills (technical and creative)
Strong time management and prioritization skills
Exceptional collaborator and team-player
Portfolio of past branded content work
Preferred Qualifications:
Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)
Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.
Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.
Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.
Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow through (i.e., accelerates multiple tasks to meet deadlines) and acts with integrity
Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $119,900 - $170,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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