Student Veterans of America Jobs

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I's in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day.
• INSTINCT - you're tuned in and armed with intelligence; you have a bias for action - shit happens when you're around.
• IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Overview

We are looking for you - dynamic, best-in-class talent - to join the Initiative team as a Senior Analyst, Client Solutions, Analytics. The Senior Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results. The Senior Analyst will help clients track and measure campaign performances as well as develop reporting and recommendations for optimization.

Responsibilities

• Provide meaningful insights for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior
• Manipulation and analysis of datasets from multiple sources, including proprietary agency analytics platform
• Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
• Accurately evaluate the effectiveness and performance of paid campaign advertising
• Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platforms to illustrate campaign performance
• Coordinate between different teams, including Advertising Operations, Digital Partnerships, Paid Search and Paid Social teams for campaign trafficking and quality assurance
• Review media plans and placement taxonomy throughout the year especially during planning season
• Build strong relationships with vendors we work with, collect custom report data monthly and ensure partners follow the templates provided for processing
• Support development of KPIs and campaign goals as part of the measurement framework

Required Skills and Experience

• Familiar with site and floodlight tagging, UTM setup and QA to troubleshoot issues
• Strong background in digital analytics, understands the media landscape and reporting tools (DCM, Search Ads 360, Facebook Reporting, IAS, Innovid, Prisma, Google Analytics, Tableau, Datorama, Crossix, or Brand Study)
• Experience with data management, ETL process, using tools including SQ, Python, R, and/or Knime
• Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of pivot tables and complex formulas
• Initiative does not require candidates to have a college degree

Desired Skills and Experience

• 2+ years of experience in analytics function or related field
• Strong team player, ability to collaborate across teams to produce insights for reporting and client deliverables
• Strong interpersonal, written, and verbal communication skills
• Ability to help teams build and deliver impactful presentations to clients and internal teams
• Attention to detail and strong organizational skills, ability to manage multiple projects and workstreams
• Flexible and adaptable to changing client requests; experience working with clients
• Enjoys problem solving and finding solutions to help clients get answers they need
• Proactively looking for ways to improve processes and bring efficiency to the teams, updating existing processes and enhancing them with better ideas and solutions

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .