Edgewell Personal Care Brands, LLC Manager, eCommerce (Remote Based) in New York, New York
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.
The eCommerce Manager will accelerate our North American Omnichannel growth by developing and implementing a sustainable, consumer centric strategy. Through thought leadership, the individual will own the business plan that inspires the commercialization of sustainable eCommerce assortment, pricing strategy, and conversion tactics by leveraging a variety of tools, while delivering on internal and external financial metrics across Edgewell categories. The ideal candidate will be well-versed in eRetail (1P and 3P), P&L-minded, growth-oriented, and a skilled team player that can work across multiple stakeholders, with an understanding of eCommerce best practices.
Develop Integrated Omnichannel Customer Plans:
Achieve financial KPI’s of net sales, profit, and market share for eRetailers.
Drive business with a P&L focused mentality by optimizing brand mix, pursuing a margin accretive assortment strategy, co-managing trade funds, and optimizing ROI on A&P spend and promotion.
Own the Digital Shelf scorecard health performance and measurement.
Own A&P budget and collaborate with NAMs to align with B&M activations, allowing for a cohesive Omni strategy.
Negotiate eCommerce programming investment terms and contracts; conduct regular business reviews as needed.
Create and execute an annual plan of digital activities with eCommerce accounts that accurately follows the digital sales strategy and ensures profitable sales growth (including joint business plan & roadmap) while ensuring a consistent brand experience in and out of store.
Allocate trade budget to specific programs that drive the business and ensure trade spending is kept within budget.
Collaborate with Digital Marketing, Brand, Shopper Marketing, Category Management, etc. on key programs as needed.
Identify and Execute Customer Development Opportunities:
Omnichannel consumer experience optimization, such as site taxonomy and SEO, that improves brand awareness, conversion, and loyalty.
Maximize conversion via digital shelf optimization utilizing analytics and insights secured from various platforms to support the digital path to purchase.
Collaborate with NAM’s and eCommerce Category Development Manager to advocate for consumer needs, build out eRetailer portfolio, and amplify shopper programs.
Understand and penetrate all customer strategies/roadmaps, organization, operations, shoppers, capabilities, and ways of working to win.
Work with eCommerce colleagues including the Digital Content Manager and the Integrated Media Team to improve SEO traffic and conversion, optimize product detail pages, ensure syndication of ratings and reviews and new product launches.
Evaluate Program Performance:
Develop and maintain monthly business reporting against Joint Business Plan KPIs.
Partner with Account Managers to monitor our inventory levels to maximize productivity, minimize out of stocks and deliver forecast accuracy.
Initiate, synthesize, and translate relevant ecommerce market insights including key category trends within Pureplay, Omnichannel, and DTC to uncover additional areas of growth.
Identify content, keyword, and rating/review trends, both in Edgewell and adjacent categories, that can be leveraged to drive brand awareness and customer acquisition.
Champion Omnichannel within the Organization:
Strengthen organizational understanding of Omnichannel strategic levers and tactics to connect Edgewell brands with eRetail shopper.
Act as key point of contact for category, sales, and commercial teams, to support Online execution best practices.
Lead Quarterly business review meetings (Read & React) of business performance with an emphasis on actionable insights that can impact short/long term strategy.
Partner with eCommerce Category Development Team for additional eCommerce insights leveraging the broader Edgewell Personal Care intelligence toolbox.
Required Education, Skills and Experience
Bachelor’s Degree (BA or BS) or 4 years of relevant work experience in lieu of degree.
3+ years of experience in eCommerce within Consumer Products (CPG/FMGC) industry is required.
Experience with Pureplay (Amazon) and/or Omnichannel Retailer(s) Walmart.com, Jet.com, Target.com.
Proficiency with syndicated data sources (Nielsen, IRI) and Digital Tools (e.g. Numerator, Profitero, One Click Retail, Salsify).
Proficiency with P&L’s, ROI evaluation, Brand and Retailer financial performance indicators.
Desirable Education, Skills and Experience
Strategic, action-oriented individual who is a self-starter with an “ownership” mindset.
Strong interpersonal and problem-solving skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders.
Highly organized with strong attention to detail, adaptable and able to succeed in a dynamic fast-paced environment.
Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.