Columbia University Digital Marketing Manager, Columbia Global Reports in New York, New York
Requisition no: 513025
Work Type: Full Time
Categories: Commun/PR/Editorial,Pubs/Printing/Graphic Design
Columbia Global Reports is seeking a Digital Marketing Manager to create and execute sales and marketing campaigns for our books and authors as well as for the Columbia Global Reports publishing imprint. Reporting to the Publisher, and working closely with the Director and Editor, the Digital Marketing Manager will manage CGR’s digital and social media channels and our paid online campaigns, oversee our subscription model, and design promotional materials, including those used for fundraising.
Manage and grow Columbia Global Reports’ digital and social media accounts (Facebook, Twitter, Instagram, LinkedIn) with a focus on creative ways to promote our books and authors. Must be able to quickly respond to marketing and publicity needs as well as news-of-the-day.
Create content for our twice monthly newsletter, manage its distribution and list.
Manage a paid digital advertising budget for Facebook and Instagram.
Work closely with our authors to enhance their online profiles, create pre-publication buzz campaigns and a digital campaign across all of their platforms at publication.
Work closely with the publisher on marketing and publicity strategies for each book.
Curate and manage our website and metadata.
Manage our current subscribers and create campaigns to encourage new subscriptions.
Assist publisher with on-campus and NYC-based author events, including live-streaming and recording for our website.
Create promotional materials for our board meetings and potential funders, working closely with our development team.
Performs related duties and responsibilities as assigned/requested.
Bachelor’s degree or its equivalent required. The ideal candidate would have 2-3 years of experience working in book marketing or digital engagement.
Additional Position-Specific Minimum Qualifications
Requires excellent communication and writing skills and attention to detail.
Requires excellent digital and technological skills. Must be an avid user of social media platforms, including Facebook, Twitter, and Instagram. Must have an eye for design and familiarity with InDesign. Photo editing for brochures, audio and video editing for YouTube a plus. Must be eager to learn about new technologies and trends and acquire the know-how.
Passion for books and great journalism.
Ability to thrive as a vital member of a small, hard-working, mission-driven team.