Job Information
RETROPHIN INC. Senior Product Manager, Patient and HCP Marketing in Minneapolis, Minnesota
Department: 104225 Patient Empowerment Location: San Diego, USA- Remote Be a part of a global team that is inspired to make a difference in the lives of people living with rare disease. At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients.Our work is rewarding - both professionally and personally - because we are making a difference. We are passionate about what we do. We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission - to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community. At Travere Therapeutics, we are in rare for life. We continue to courageously forge new paths as we move toward a common goal of elevating science and service for rare patients. Position Summary: The Senior Product Manager, Patient and HCP Marketing is responsible for leading the development and execution of FILSPARI (sparsentan) patient and HCP focused assets and programs through various channels aligned with the brand strategy and tactical plan. This position will execute key promotional strategies through tactical development and execution of activities across both Patient and HCP programs in support of the full approval and ongoing adoption of FILSPARI, the first non-immunosuppressive therapy approved for the treatment of IgA nephropathy (received accelerated approval in February 2023). The preferred applicant will lead the implementation of brand strategy aligned with thinking on channel-level marketing activities (e.g. targeting) that improve channel effectiveness across Patient and HCP. The applicant should have experience supporting pharmaceutical brands through tactical design and pull-through. The ideal candidate should have a general understanding in disease state and brand development with deep experiences in Patient and/or HCP marketing including developing tactical plans aligned with brand strategy, executing digital media activities, creating video assets, and managing CRM programs. The role will primarily be focused on supporting the full approval of FILSPARI and ongoing launch adoption and will require base knowledge of customer engagement activities and general support for pharma marketing activities. Responsibilities: * Translate brand strategy into multi-channel tactics and resources that help drive customer engagement across Patient and HCP * Develop content strategy to pull Brand assets through prioritized channels to activate customers across all stakeholders * Serve as point of contact for digital media activities and direct day-to-day activities of Agency of Record and affiliated digital media agencies * Lead patient and caregiver Customer Relations Management (CRM) program development, deployment, and optimization * Lead creation of video assets for inclusion across promotional channels including Patient, HCP, and Thought Leader engagement * Partner with Corporate Communications to refine and implement the brand PR strategy across stakeholders * Direct social media strategy and engagement across brand verticals * Provide tactical planning and support for full approval of FILSPARI (sparsentan) in IgAN * Ensure that the product positioning, branding and messaging are integrated throughout all channel communications * Engage and support the management of Agency of Record to execute relevant projects and ensure deliverables are within budget and achieve commercial objectives * Self-starter with strong project management skills and have experience working in a Pharma-regulated environment including PRC engagement and management * Collaborate between Patien and HCP marketing teams and work cross-functionally by partnering with Medical Affairs, Regulatory Affairs, Commercial Analytics Market Access, Patient Advocacy and Patient Services to drive key cross-functional strategic initiatives Education/Experience Requirements: * Bachelor's Degree in Business or relevant Life Sciences discipline. Advanced degree preferred. Equivalent combination of education and applicable job experience may be considered. * Minimum of 6+ years of relevant work experience * Minimum of 3+ years' related marketing / customer engagement experience in the biotechnology, pharmaceutical industry, or related agency experience with demonstrated advancement in roles and scope Additional Skills/Experience: * The ideal candidate will embody Travere's core values: Courage, Community Spirit, Patient Focus and Teamwork * Proven, consistent history of consistent performance and leadership * Strong curiosity and willingness to learn quickly and roll up their sleeves * Commercial experience, with demonstrated success in marketing across Patent and HCP, sales, or sales support roles * Product Launch experience preferred * Ability to work in a small company, evolving, fast-paced environment on both a strategic and tactical level * Display ability to gain buy-in and strategic alignment among various stakeholders * Demonstrated learning agility and rapid data-informed decision making * Strong interpersonal and organizational skills and excellent verbal and written communication skills are required * Ability to adapt to modification and changes to project plans, demonstrating flexibility to implement new strategies and tactics to accommodate these changes * Strong analytical skills * Ability to travel up to 30% domestically * All positions have an essential job function to be able to perform face to face work with colleagues and/or onsite in San Diego. No role is expected to be 100% remote. Total Rewards Offerings: Travere provides comprehensive total rewards offerings that demonstrate our commitment as a diverse, equitable, people-centric, and pay-for-performance organization. Benefits: Our benefits include premium health, financial, work-life and well-being offerings for eligible employees and dependents, wellness and employee support programs, life insurance, disability, retirement plans with employer match and generous paid time off. Compensation: Our competitive compensation package includes a combination of both cash compensation (base pay and short-term incentive) and long-term incentive compensation (company stock), designed to recognize, retain, and reward employees. Target Base Pay Range: $120,000.00 - $165,000.00 *This information is current as of the date of this posting and may be modified in the future. Actual pay offered to a candidate will depend on a variety of factors including the candidate's experience, education, skills, and location. Travere will accept applications on an ongoing basis until a candidate is selected for the position. If you require a reasonable accommodation to complete the application or interview process, please contact us by sending an email to accommodations@travere.com. Please note that this email address is to be used exclusively to request an accommodation with the online application, interview or hiring process only. Travere HR will not reply to emails sent to this address for any other reason. Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disability Employer