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EssilorLuxottica CRM Targeting Specialist in Milano, Italy

CRM Targeting Specialist

Date: Apr 23, 2024

Brand: Corporate

Location:

Milano, IT

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES:

Coordinate and collaborate with CRM/marketing team, vendors and partners on the development and execution of CRM Campaigns,upselling, cross selling, churn and segmentation.Drive campaign, segment strategies, and the execution to deploy customer interactions across direct and intermediate channels. Experience in interpreting data analysis and working knowledge of campaign management software packages is crucial for the success of this role. Technical usage with software packages such as Unica, Oracle Responses, SQL will be highly regarded.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

  • Identify the right audience/targets by addressing customers with relevant and personalized offers leveraging analytics and big data solutions across multiple channels (Direct Mail, Email, SMS).

  • Campaign management

  • Optimize audience size and selection criteria for effective marketing campaign collaborating with the different campaign teams using segmentation and available modeling

  • IP reputation monitoring

NETWORK OF INTERACTION:

INTERNAL: Different CRM campaign teams, Customer Analytics, CRM Demand Manager, HQ commercial department, IT CRM

EXTERNAL: none

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE:

  • Proven analytical skills and proficient in interpreting data analysis.

  • Educational Background : degree in Economics, Statistic, Physics, Math etc.

  • Ability to profile data. Good logic and thinking capabilities.

  • Good understanding of campaign and data tolls (Unica, Oracle Responsys, SQL) and reputation tool (es. Everest platform/Return Path)

  • Good communication, presentation and influencing skills

  • Ability to work under pressure to tight deadlines

  • Strong problem solving capabilities

  • Excellent attention to detail

LANGUAGES:

Italian

English

We welcome applications from all individuals regardless of their ages, backgrounds, gender, sexual orientation, political affiliations, personal beliefs, or religions. This includes those registered in targeted employment programs under Italian Law 68/1999, in accordance with Article 15 of Stat. Lav and Legislative Decrees 215/03 and 216/03.

Job Segment: Ophthalmic, Healthcare

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