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Brunswick Manager, Enterprise Social Media Governance and Operations in Mettawa, Illinois

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Brunswick Corporate

Position : Manager Enterprise Social Media Governance and Operations

Reporting to: Director of Marketing Operations

Job Type: Full Time, Local, Hybrid-Office

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With over 18,500 employees and operations in over 29 countries, Brunswick is the world leader in recreational marine vessels and propulsion. Recently named to Forbes list of Best Employers for Diversity, we take equality and work/life balance seriously. With our 16 boat brands, various P&A brands, and world-leading propulsion brands, we aim to make the boating experience frictionless for our valued customers.

The ideal candidate should have an expert understanding of social media strategy, channels, messaging, influencers, management tools, governance, and execution while being highly motivated and have attention to detail. A mindset and ability to collaborate effectively across multiple stakeholders and departments, such as communications, creative, HR, legal and marketing. A willingness to leverage existing processes, but also recommend, build, and implement new processes and best practices will be key to success.

The Enterprise Social Media Governance and Operations Manager reports to the Director, Marketing Operations and is responsible for executing on social governance strategy across Brunswick divisions. This role collaborates with division social media teams to establish and centralize enterprise social media tools and practices including selecting and implementing tools in collaboration with IT. The individual will be responsible for supporting content marketing leadership on best practices cross functionally. Additionally this role is responsible for the development and dissemination of enterprise level social media reporting in collaboration with the divisions.

Essential Duties & Responsibilities

  • Execute social governance strategy across the enterprise including updating policies, monitoring trends and working cross-functionally to ensure the risk to Brunswick is minimized (i.e. HR, Legal, PR, Creative)

  • Develop and maintain policies, systems, processes, and approval workflows for Social Media to be leveraged across the organization

  • Support division social media teams with planned education and execution of emerging platforms best practices, including organic social, PR, influencer strategy, and brand activation

  • Maintain an enterprise messaging strategy for replying to public reviews and comments

  • Partner with cross functional and channel peers to educate, integrate, and implement new platforms into brand social strategy

  • Develop, implement, and optimize the strategy and execution of an enterprise employee advocacy program for social media.

  • Develop and lead quarterly report out on Social Media performance across all divisions

  • Analyze social data to support strategic and executional recommendations, as well as compiling data for the quarterly enterprise social report.

  • Support educational training for teams across the enterprise, such as LinkedIn training for executives.

  • Build process efficiencies across social media submissions and adjust and manage the social approval process across an array of stakeholders, including senior leadership, legal, PR, HR and more.

  • This role will also support other projects across corporate and division brands, as assigned.

Qualifications

  • Bachelor’s degree concentration in Marketing, Communications, or related course of study

  • 7-10 years of progressive professional experience including experience developing social media strategy and execution plans on behalf of a brand

  • Skilled at working cross functionally with stakeholders from a wide variety of departments, including legal, corporate communications, marketing, design, and social media

  • Experience developing and implementing social media governance and best practices within a large organization

  • Experience with social media enterprise software, particularly influencer and listening tools such as Hootsuite, Sprinklr, Klear, Talkwalker or other comparable tools

  • Experience developing and leading a high performance team

  • Proficient in professional use of social media (Facebook, Instagram, X, TikTok, LinkedIn, etc.)

  • Knowledge on social media landscape, functionality, trends, and consumer behavior

  • Demonstrated ability to develop and deliver presentations to varied stakeholder groups ranging from individual contributor to executive level

  • Strong project management and multi-tasking skills

  • Familiarity with MS Office tools, including SharePoint, PowerPoint, Excel and Word

Preferred Qualifications:

  • Experience developing an influencer management strategy for contracts, vetting, training, execution, and measurement

  • Experience working within a Social Media COE

  • SEO experience

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

EEO is The Law - click here (https://www.eeoc.gov/employees-job-applicants) for more information

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Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .

#Brunswick Corporation

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.

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