Job Information
Stryker Director, Portfolio Marketing Hips in Mahwah, New Jersey
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Role Summary:
The Hip Upstream Marketing Leader is responsible for the business unit's future pipeline by helping to create innovative and world-class medical devices that meet customer needs while driving Stryker's Company mission. Responsibilities include upstream marketing and product lifecycle management, leading marketing aspects of the product development process to bring new products and product enhancements to market, and creating strategic plans that identify, assess, and present current and new opportunities. This highly visible position is accountable for working with key stakeholders to develop and launch future technologies that drive portfolio growth and customer satisfaction.
Key responsibilities include:
Competitive Insights
Consults on a variety of competitive analyses globally.
Develops processes to improve the accuracy and effectiveness of the competitive analysis function and information.
Initiates discussions on the historical background and future aspiration of leading competitors.
Predicts and improves our competitive position with appropriate ambition.
Leads in the evaluation and selection of competitive analysis tools and technologies.
Leads analyses of the organization's current and potential competitive environment and strategies.
Customer Insights
Expands and refines network of KOLs to achieve business need.
Leads the business in successful marketing campaigns with a variety of products in diverse markets.
Establishes organizational guidelines for properly addressing customer needs.
Synthesizes customer needs to inform future innovations.
Maintain and manage group of KOL consultants in alignment with Hip strategy
Market Research
Establishes alternative theories and models based on results of market research.
Develops advanced tools and techniques for validating market research.
Leads in establishing rigorous policies and standards for market information.
Predicts industry trends and innovations in market research. Demonstrates deep knowledge of market dynamics and the ability to recognize future trends.
Leads the development of methodologies and approaches for conducting market research
Leads discussions on the historical background and future perspectives of market research
Industry Insights
Articulates industry-specific issues and challenges within our organization.
Monitors relevant industry trends and their implications.
Monitors market changes and mobilizes business to adjust accordingly.
Explains business directions of key competitors and industry leaders.
Comments on recent developments in industry's regulatory environment.
Describes the history and evolution of the industry and specific segments thereof.
Portfolio Development
Leads the portfolio and product development process from start to finish in close partnership with R&D and brings the necessary individuals and groups along the way.
Partners with Regulatory to predict industry and regulatory trends and anticipate opportunities and challenges.
Leads evaluations of the history, evolution, and future plans of product or service lines.
Mentors others on the architecture and integration of cross-functional products or services.
Developing the Strategy & Marketing Plan
Uses strategic planning to enable organizational learning.
Leads strategy and marketing planning effort to generate healthy discussion about the overall direct of the fundamental entity (FE).
Coaches others on the development of the marketing plan.
Brand Stewardship
Recommends changes to the company's FE (brand) structure based on company and category changes.
Establishes long-term vision for FE brand structure across business unit, to match company strategic vision.
Expresses company strategy in terms of competences, strategic assets and customer benefits.
Guides teams in the development of future competencies to anticipate changes in market conditions and customer requirements.
Evidence Generation
Mentors others on the importance, process and linkage of evidence generation to the value proposition.
Coaches the team on the importance of evidence generation and linkage to the value proposition.
Marketing Objective
Leads the FE, linking goals to company-wide strategy.
Rapidly redirects the efforts of the specific FE to achieve business goals in the face of changing market conditions.
Links customer acquisition and retention efforts to the overall brand strategy.
Links customer metrics to business outcomes.
Articulates budgets in terms of customer acquisition and retention goals.
Able to generate segmentation variables from customer insights.
Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.
Source Volume & Strategic Focus
Can lead and generate a communicating plan which articulates the outputs of the strategic choices.
Guides the business to adopt an earn share strategy or act like a market leader, based on competitive and market intelligence.
Articulates and relates FE brand strategy to source of volume and strategic focus.
Foresees the impact of market and competitive factors on the business strategic choices.
Leads the business through specific action plans and strategies based on Source of Volume analyses
Leads the business to expand or narrow the category definition as appropriate.
Determines which source of volume quadrant to pursue based on the tradeoffs.
Sales / Distribution Channel
Advocates the development of new technologies and tools for sales channel.
Develops, coordinates, and manages multi-channel sales strategies.
Plays a leadership role in applying multi-channel strategies to diverse markets and products.
Develops organizational best practices for the management of sales channel strategy.
Designs a system to improve communication among sales, marketing, and other departments.
Predicts the future trends of sales channels.
Forecasting / IBP
Consults on the full spectrum of forecasting methods.
Champions the adoption of new sales forecasting technologies and methodologies.
Develops policies, strategies and best practices for complex forecasting.
Leads discussions on problems and solutions which are associated with different sales forecasting cases.
Predicts the trends and developments in sales forecasting within the market.
Supply Chain / PLCM
Proactively participates in supply chain strategy discussions to minimize supply chain interruption.
Champions PLCM across the organization.
Pricing
Leads pricing strategy and ensures alignment with organizational goals.
Monitors, and adjusts pricing models.
Can understand, evaluate and lead complex pricing strategies with IDN / GPO organizations.
Marketing Channel
Accountable for communication channel approach and ensures consistency with the Marketing Strategy and brand positioning.
Creates a system to organize and maintain multi-channel marketing campaigns.
Advocates the development of new tools or techniques for marketing channels.
Predicts the future trends and developments for marketing channels.
Business Analytics
Consults on all aspects of business analytics and risk evaluation of outcomes.
Designs and enhances workflow and process for analyzing business performance.
Leads discussions on current and new practices, processes, and technologies used in business analytics.
Mentors others to ensure performance reports meet the needs of the organization.
Predicts industry trends and marketplace developments
Other
Leads a team of professionals, develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
Responsible and accountable for actions promoting an environment that fosters personal growth and development.
Serves as the representative for various enterprise projects and transformation initiatives.
Champions technology, organization and culture changes as required by business needs.
Proactively looks for opportunities for collaboration within and across businesses/divisions.
Determines and pursues courses of action necessary to obtain business results.
Inspires trust and builds followership.
Champions emerging business opportunities considering synergies across multiple businesses.
Minimum Qualifications
Bachelor's degree required
10+ years of work experience required
Preferred Qualifications
7+ years medical device and marketing/sales experience preferred
4+ years of people management experience highly preferred
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
$174,800 - $296,300 salary plus bonus eligible + generally eligible for short-term and long-term financial incentives + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
About Stryker
Our benefits:
12 paid holidays annually
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits (https://cdn-static.findly.com/wp-content/uploads/sites/1427/2023/09/20143933/us-stryker-employee-benefits.pdf)
About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com. (http:)
Know someone at Stryker?
Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program on our referral page (https://careers.stryker.com/referrals/)
Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.