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Anywhere Real Estate Senior Director, Brand Marketing - U.S. Based Remote in Madison, New Jersey

16348BR

Senior Director, Brand Marketing - U.S. Based Remote

Madison

New Jersey

Job Description

Reporting to Vice President, Head of Marketing

What really matters to real estate consumers today? If you are a creative marketer eager to answer that question and deliver real tangible marketing strategies to make the most recognized brand in real estate continue to stand apart in the eyes of consumers, this Senior Director, Brand Marketing role is for you. This integral leadership position within the CENTURY 21 Real Estate Brand Marketing team will be tasked with guiding messaging, design and implementation of the brand and how it is expressed and differentiated for consumer audiences. This person should be experienced in creative development, agency management and have project management skills to balance his/her team’s workload. This person will oversee three direct reports as part of the brand marketing group.

Responsibilities include:

  • Influence, inspire, develop and manage national consumer-facing marketing programs for the CENTURY 21 brand.

  • Oversee management of multiple agency partners including creative agency of record, in-house creative agency, and media vendor, including scope of work development, management of retainer resources and agency relations.

  • Lead cross-functional team in influencing and developing consumer advertising campaigns, including liaising with media agency on implementation of multi-channel consumer campaigns.

  • Drive brand consumer engagement strategy, leading team oversight of social media strategy and video production and execution.

  • Lead cross-functional team in creating unique branding experiences for internal and external events.

  • Develop, maintain and enforce brand identity standards compliance.

  • Team with Brand Marketing, Communications and PR to create consistent messaging and awareness of brand efforts across global network, bringing agent awareness to brand initiatives.

  • Oversee consumer brand research and measurement of brand effectiveness, awareness and perception.

  • Manage execution of brand design across digital and traditional marketing pieces.

  • Stay current on market trends and competitive activity.

  • Represent brand marketing team at local, regional and national events

  • Regular duties also include:

  • Execution of AFEs & contracts

  • Presentation creation and delivery

  • Maintaining budget and plan

Required skills:

  • Creative thinker and problem solver

  • Project management skills

  • Leader who has managed direct reports as well as multiple marketing agencies

  • Strong creative and design experience

  • Have developed or worked closely on marketing and media strategy

  • Experience working within a sales organization, preferably within real estate

  • The ability to think strategically and execute tactically

  • Public speaking experience in front of audiences of 200+ Budget planning knowledge

Minimum Requirements

  • A Bachelor's degree in Business, Marketing, or another applicable discipline, or equivalent professional experience.

  • 7+ years of marketing experience

  • Willingness to travel about 10% of the time

#LI-DS1

#LI-Remote

Employment Type

Full-time

Company

Century 21 Real Estate LLC

About Us

Century 21® (https://www.century21.com/) is one of the world’s largest residential real estate brokerage franchisors. Century 21 has over 14,000 franchise offices and over 155,000 independent sales associates located in 86 countries and territories. Century 21 is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn’s 2022 Top Companies in the U.S., and honored by Forbes as one of the World’s Best Employers 2022.

At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.

You’ll find our commitment to diversity reflected in our achievements:

  • Forbes 2022 Best Employers for Diversity.

  • Forbes 2022 World’s Top Female Friendly Companies.

  • Recognized on the 2020 Human Rights Campaign Corporate Equality Index.

  • Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.

With diversity, we succeed together. We hope you’ll join us.

EEO Statement

EOE AA M/F/Vet/Disability

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