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Anywhere Real Estate Public Relations and Communications Specialist - U.S. Based Remote in Madison, New Jersey

16321BR

Public Relations and Communications Specialist - U.S. Based Remote

Madison

New Jersey

Job Description

POSITION OVERVIEW

The Anywhere team is seeking a Public Relations and Communications Specialist to support the CENTURY 21 brand. This person will support communications and public relations initiatives within the CENTURY 21 brand and will report to the Senior Director of Communications, Public Relations and play an integral part in shaping brand perception and value for the CENTURY 21 brand.

We’re looking for a self-starter with a high level of accountability, excellent communication skills, and a curiosity to learn and grow.

WHAT YOU’LL BE RESPONSIBLE FOR

COMMUNICATIONS

  • Work alongside the communications manager to draft and execute email communications using Salesforce Marketing Cloud

  • Work with cross-functional departments to align on high-impact content for monthly newsletters

  • Work closely with operations to refine and optimize distribution lists

  • Responsible for tracking monthly communications analytics using Marketing Cloud

  • Manage Workplace by Meta community pages

PUBLIC RELATIONS

  • Opportunity to work alongside dynamic communications and marketing teams to help build the brand narrative and reinforce brand perception across our global network

  • Work closely with network of affiliated broker owners and agents to identify storytelling opportunities that can be shared via brand press releases, media pitching, brand communications channels, and other external and internal PR opportunities

  • Support proactive and reactive media relations with consumer, business and real estate trade outlets

  • Work closely with external PR agencies to help secure earned media coverage and drive the CENTURY 21 news engine

  • Writing and copy support including external press releases, brand executive speeches and talk tracks, and various brand marketing materials

REQUIREMENTS

  • Bachelor’s degree in communications, Marketing/Advertising, or Business or equivalent related work experience

  • 3-5 years relevant experience as a public relations or communications professional

  • Experience in project management and execution of PR initiatives

  • Experience in copywriting and editing

  • Working knowledge of MS Office; photo and video-editing software is an asset

  • Excellent oral and written communication skills

  • Expertise in understanding and communicating a “voice” in various formats

  • Ability to work in a collaborative, deadline-driven writing environment of multiple projects and quick turn-around requirements

  • Ability to prioritize various duties and multitask as required

PREFERRED SKILLS

  • Excellent writer, communicator, and collaborator

  • Creative, self-starter, entrepreneurial, curiosity

  • Experience in project management and community management

  • Knowledge of Marketing Cloud

  • Previous experience drafting email content for newsletters and promotional emails

  • Experience working in or with a public relations agency a plus

#LI-DH2

#LI-Remote

Employment Type

Full-time

Company

Century 21 Real Estate LLC

About Us

Century 21® (https://www.century21.com/) is one of the world’s largest residential real estate brokerage franchisors. Century 21 has over 14,000 franchise offices and over 155,000 independent sales associates located in 86 countries and territories. Century 21 is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn’s 2022 Top Companies in the U.S., and honored by Forbes as one of the World’s Best Employers 2022.

At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.

You’ll find our commitment to diversity reflected in our achievements:

  • Forbes 2022 Best Employers for Diversity.

  • Forbes 2022 World’s Top Female Friendly Companies.

  • Recognized on the 2020 Human Rights Campaign Corporate Equality Index.

  • Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.

With diversity, we succeed together. We hope you’ll join us.

EEO Statement

EOE AA M/F/Vet/Disability

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