Job Information
Anywhere Real Estate Brand Communications Manager - US Based Remote in Los Angeles, California
Are you a creative communicator who has a passion for real estate? Are you ready to work with an industry-leading global brand that is leading the way in helping today’s consumers achieve the dream of homeownership? Then this is the opportunity for you!
We are searching for an experienced and innovative Brand Communications Manager to develop and implement effective communication strategies targeting our global network of real estate professionals. The successful candidate will be responsible for helping to develop and drive our brand’s internal communications strategy, create and distribute informative content, including brand announcements, corporate email and newsletters, and other internal messaging and communications platforms. Our ideal candidate has exceptional writing and editing skills, with an ability to adapt their communication style to suit a variety of industry and corporate audiences. They should also have experience in project management and be able to handle a diverse workload.
This position will report into and work closely with the Senior Director, PR and Executive Communications and help serve as a guide and mentor to junior team members.
About Us
Century 21 Real Estate is a global leader in real estate services, known for our commitment to excellence and innovation. We are the #1 most recognized and respected name in real estate with a team dedicated to providing exceptional service to our clients and fostering a dynamic and inclusive work environment.
Duties and Responsibilities
The Brand Communications Manager plays a crucial role in managing, streamlining, and enhancing the flow of information within an organization. Their work involves:
Developing an internal communications strategy and implementing communication plans.
Working closely with management and executives to develop messages and draft communications.
Editing and writing company publications, such as newsletters, emails, announcements, and intranet updates.
Planning, editing, and creating content for a variety of internal communication mediums.
Ensuring internal communication messages are consistent with external communication messages.
Handling the internal communication response to crisis situations that affect organizational perception and reputation.
Organizing town hall meetings, Q&A sessions, and other internal events to enhance employee engagement.
Monitoring staff and network feedback and adjusting communications content accordingly.
Providing communication coaching to top executives and management as needed.
Serving as a communications liaison between the brand and parent company corporate communications and products teams.
Required travel: 15-20%
Qualifications
Minimum of 3-5 years’ experience in a communications, marketing, public relations or related role
Relevant Bachelor’s or Master’s Degree in Communications, Journalism, Marketing, Public Relations, English, Business, or related fields.
Exceptional writing and editing skills with an ability to create compelling messaging for various audiences and channels.
Proficiency in Marketing Cloud, Facebook/Meta Platforms and other communications platforms/tools
Proficiency with Microsoft applications, including Excel, PowerPoint, and Word.
Familiarity with AP style and best practices in internal communications.
Ability to create and translate editorial content into a visually appealing finished product, with graphic and multimedia components as needed.
Creative thinker with a keen eye for detail.
Ability to work independently and as part of a team in a fast-paced environment.
Desired Skills and Experience
Experience in project management and handling a diverse workload.
Ability to collaborate with key internal stakeholders and brand/corporate leadership
A proactive approach to exploring innovative communication platforms (such as video and social media) to enhance internal communications.
Ability to qualitatively and quantitatively measure communications ROI and engagement metrics
Proficiency with design software such as Canva and Adobe Creative Suite
Experience/comfort with presenting to both a corporate and network audience
Experience in the real estate industry a plus but not required
Century 21® (https://www.century21.com/) is one of the world’s largest residential real estate brokerage franchisors. Century 21 has over 14,000 franchise offices and over 155,000 independent sales associates located in 86 countries and territories. Century 21 is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.
EEO Statement: EOE including disability/veteran