Job Information
U.S. Bank Digital Servicing Product Marketing Manager, Europe in London, United Kingdom
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
Role Overview:
This is an exciting new role in the marketing department of Elavon Europe. You’ll be working closely with the Digital Customer Management team to help bring to live the customer servicing platform roadmap, and help drive adoption, revenue, and retention, with relevant customer offers and content.
You’ll be responsible for ensuring that customer experience is engaging, efficient and effective, through:
Brand : Championing the consistent use of the Elavon brand and tone of voice
Acquisition : Bringing awareness to our digital platform and capabilities
Engagement : Building trust and creating conversations with customers through relevant offers and specific calls to action
Retention : Keeping the customers loyal through use of engaging and relevant content or add-on purchases that elevates our brand to our customers
You will be focused on the question, " How will people know that this product solves their problem? " You will work with Product, the Digital Customer Management team, the wider marketing, and sales teams to ensure successful product updates and to spread the word regarding this product and improvements.
With this being a new role, the successful candidate will have influence to build and own the process from the very beginning, setting up the appropriate governance, pipeline, and future structure.
If you want to make your mark, this is the role for you!
Key accountabilities:
Market intelligence—be the expert on our users, who are they, how they use and their key criteria for use. Continue to re-evaluate how product is seen to boost value.
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target customer user personas.
Develop a marketing plan for this product in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers.
Assess the effectiveness of the marketing programmes on an ongoing basis, and report back to the business on required changes.
Oversee any brand activity, product design and other forms of marketing to maintain consistency in branding. Take proactive steps to maintain positive brand experiences.
Develop & support key performance indicators to track and assess engagement, acquisition and retention performance.
Skills & Experience required:
A demonstrable background in product marketing management is a must, along with fluency in written and spoken English.
Demonstrable experience of working in agile operating model with cross functional teams to ensure buy-in and consistency in brand manifestations. Experience across digital strategy, execution and delivery, customer strategy, customer experience design, journey design, business transformation, innovation, and product development/management
Experience with and an understanding of market research a must.
The job requires an efficient self-starter with exceptional content and communication skills, you’ll also be a strong influencer with a keen attention to detail and honed organisational skills.
You must be comfortable working in a deadline-driven environment and to able juggle several tasks and projects.
A versatile team player with the ability to show grace under pressure and respectfully challenge, coach, and advise stakeholders at all levels – inside and outside the organisation.
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits :
We offer an exciting, fast-paced and diverse working environment with employees of many different nationalities. We provide benefits to help you protect your health and financial security; and give you peace of mind. We also invest in your career growth with development resources that give you the opportunity to stretch and shine.