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The LEGO Group Brand Insight and Analytics Manager in London, United Kingdom

Brand Insight and Analytics Manager?

  • Location London Hub, United Kingdom

  • Job ID 0000006207

  • Category Sales, Marketing & Product Management

Job Description

We have a newly created opportunity for you to lead the global brand performance agenda, whilst partnering with the LEGO brand team where you will get to define and implement a brand measurement roadmap!

Core Responsibilities

  • Identify, evaluate, and recommend new methodologies for brand tracking that supports the measurement roadmap.

  • Take ownership of the creation and delivery of brand performance insights to global, regional, and market collaborators.

  • In a collaboration with the brand team, build testable hypotheses around brand activation and work with relevant team members to test, track and loop back insights to the business.

  • Consultant on Brand KPIs and have ownership of performance measurements.

  • Work closely with our internal data science team and external agencies to lead brand-centric analytical modelling projects e.g. attribution modelling

  • Interpret data, build swift actionable recommendations, workshop solutions with teams, track recommendation implementation, then establish findings and share.

Do you have what it takes?

  • Experience· of working in an insight-led role for a major consumer brand

  • Experience of building marketing measurement frameworks and attaining buy-in from multiple collaborators

  • Natural curiosity, always looking to understand why something has happened and looking for the 'so what?'

  • Ability to navigate, engage and inspire across a matrix organisation as the key voice on brand performance

  • Track record of creating insights from multiple data sources which have delivered against business performance

Play your part in our team succeeding

Global Marketing Performance plays a pivotal role in spearheading the marketing performance agenda. The team is responsible for developing the frameworks by how we measure the impact of our marketing efforts as well as delivering useful data-driven insights to global, regional and local collaborators across marketing functions

Join the global LEGO® team

What’s in it for you. Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong!

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.

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