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UTAH STATE UNIVERSITY Library Marketing Specialist in LOGAN, Utah

Library Marketing Specialist

Requisition ID: 2024-7864

of Openings: 1

Location: US-UT-Logan Category: Marketing and PR Position Type: Benefited Full-Time Job Classification: Exempt College: University Libraries Department: Library Public Services Advertised Salary: Minimum $47,200; Commensurate with experience, plus excellent benefits

Overview Utah State University (USU) Libraries seeks an innovative marketer with excellent communication and writing skills to join our team. As the Library Marketing Specialist (Marketer II), you will play a crucial role in promoting USU Libraries' resources, services, and events ensuring students, faculty, staff, and the community recognize the value of an academic library and the countless resources freely available to them. Our collaborative work environment offers engaging opportunities to participate in diverse projects, foster innovation, and contribute to a culture of teamwork.

Reporting to the head of the User Experience and Engagement unit, the Marketer II is a 80% time, benefit eligible position.

Responsibilities

  • Collaborate with library colleagues to develop and implement marketing initiatives in alignment with best practices and to meet the needs of various audiences
  • Create and assess a social media strategy for the library
  • Write marketing copy for a range of purposes and platforms
  • Collaborate with colleagues on market research activities, including analyzing data to identify target populations and identifying the appropriate media for distribution of information
  • Liaise to University Marketing and Communication (UMAC) and participate in relevant library task forces and working groups
  • Provide coverage for library events, including photography and documentation
  • Establish and maintain a library-wide calendar of events
  • Supervise a student marketing intern

Qualifications Minimum Qualifications:

  • Bachelor's degree in marketing, public relations, technical writing, communications or related field plus two years of relevant experience or an equivalent combination of education plus experience
  • Excellent writing, editing, and organizational skills

  • Commitment to responding flexibly and effectively to the shifting needs and priorities of the Libraries and Universitys constituents Preferred Qualifications:

  • Supervisory experience

  • Photography experience
  • Excellent communication and interpersonal skills
  • Ability to initiate, manage, and complete projects, both independently and collaboratively, to meet critical deadlines

Required Documents Along with the online application, please attach:

  • CV/Resume to be uploaded at the beginning of your application in the Candidate Profile under "Resume/CV"
  • Cover Letter to be typed/pasted at the end of your application Document size may not exceed 10 MB.

Advertised Salary Minimum $47,200; Commensurate with experience, plus excellent benefits

ADA Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

University Highlights Review of applications will begin... For full info follow application link.

USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability, status as a protected veteran , or any other status protected by University policy or local, state, or federal law (https://equity.usu.edu/non-discrimination).

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