Job Information
The Nature Conservancy Gift Planning Marketing & Communications Campaign Manager in Lansing, Michigan
WHAT WE CAN ACHIEVE TOGETHER
The Gift Planning Marketing and Communications Campaign Manager (Development Program Specialist II) manages and implements marketing and communications campaigns for the Gift Planning department. The manager works within the framework of positioning, platform and voice of the organization's gift planning marketing and donor stewardship communication objectives to meet stakeholders' needs. This may include working across the organization with various constituents such as department and Global Development divisional staff, Global Marketing and Communications staff and vendors to manage all phases of projects. The manager will work within budgets to minimize expenses and meet quality control standards. They will use software systems to manage projects, report findings, and implement strategic recommendations.
Campaigns may include (but are not limited to) direct mail, print and digital advertisements and email for both marketing and donor stewardship communications. This position will require flexibility as responsibilities and tasks could shift over time. The manager will work closely with the Gift Planning Marketing & Communications team to ensure that projects maintain consistent visual image and writing style. They may perform various design updates of current materials as well as copy edits. The manager may also carry out the process of soliciting and securing project bids and contract negotiations with production vendors.
WE'RE LOOKING FOR YOU
Are you looking for work you can believe in? At TNC we strive to embody a philosophy of Work that You Can Believe in where you can feel like you are making a difference every day. We're looking for someone with strong experience in managing all stages of direct mail and email marketing and/or fundraising campaigns - from initial strategy and creative development, production management to data segmentation and results analysis.
The ideal candidate should have exceptional communication and collaboration skills and experience managing complex marketing projects in a deadline driven environment. This is an exciting opportunity to contribute to the ongoing mission of conservation by directing and shaping the work of our team!
WHAT YOU'LL BRING
- Bachelor's degree and 3 years related experience or equivalent combination.
- Experience generating reports, and analyzing and interpreting data.
- Experience working across departments.
- Experience with current technology in direct marketing and marketing communications.
Experience, coursework, or other training in principles and practices of direct marketing and marketing communications.
DESIRED QUALIFICATIONS
- Multi-lingual skills and multi-cultural or cross-cultural experience are appreciated.
- Ability to implement complex processes.
- Familiar with direct mail/digital engagement campaign strategies and toolsets
- Ability to use existing technology including project management and graphic design software to achieve desired results.
- Demonstrated experience using diplomacy and tact to build strong relationships and motivate staff.
- Experience coordinating projects.
- Experience interpreting guidelines to achieve desired results.
- Experience with database management.
- Knowledge of current trends in direct marketing.
- Strong organization skills, accuracy, attention to detail and ability to manage multiple tasks.
- Successful experience implementing strategic program goals.
- Understanding of basic accounting practices.