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Job Information

Diageo Key Account Manager in Kolkata, India

Job Description :

TYPICAL ROLE REQUIREMENTS

Qualification:

MBA with Marketing Specialization (tier I / II institute)

Experience:

• 2-4 + years’ experience in Customer Marketing / Key Accounts

Knowledge & Functional Skills:

• Negotiating & Influencing

• Planning and Organizing skills

• Work Team Effectiveness

• Business Analysis, Presentation Skills

• Customer, Consumer and Category Insight

• Commercial Orientation

• Proximity to Market Strategy Development, Business and Commercial Planning

• Business partnering (Collaboration & Influencing)

AREAS OF RESPONSIBILITY

1. Support on Key Accounts Strategy Development

• Support implementation of Key Account strategy for USL

• Responsible for delivery of Key Account Sales Target

2. National Key Accounts Support to Regional Key Accounts Delivery

• Recommend terms of trade and contracts for national key accounts and

identify relationships

• Support execution of all National and Regional Agreements, including development through the

regional category of national chains; Partner in negotiating trading terms, managing trade

spending and sales forecast, as well as perform promotional planning and business review

• Prepare annual/quarterly activity calendar for Key Account Programs – National or Regional

• Support new products launch and ensure generation of trials for the brands – collaborate

with Brand Teams

• Prepare training calendar – brand trainings, perfect serve communication, bar academy etc.

for Key Account personnel

3. Customer Marketing Initiatives in Key Accounts

• Work with internal partners to implement sales, merchandising and promotional

strategies to accomplish business goals and achieve sales targets

• Monitor competitor activities and leverage industry best practices in Key Accounts,

conduct shopper in sighting studies in sync with Marketing and Customer Marketing teams

• Vendor management with respect to selecting and evaluating vendors, manage

key relationships

• Manage inter-functional process & relationship for seamless execution – interface for Key

Accounts with Regional Sales, Channel, Customer Marketing and Brand teams

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Kolkata Sales

Additional Locations :

Job Posting Start Date :

2024-08-27

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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