Job Information
Diageo General Manager -Luxury and Key Accounts in Kolkata, India
Job Description :
1 Commercial delivery
• Develop and manage the on trade business for the Region by driving the NSV targets as per the AOP.
• Achieve the sales & marketing plans to build consumer preference and drive volumes as per USL’s execution standards.
• Ensure NSV Target delivery of contracted outlets NSV – Region.
2 Financials
• Ensure the team adheres to the business norms of credit, collection, reporting and other financial discipline like budgeting, spending, submission of claims etc.
• Coordinate with the team for negotiating & finalizing annual contract and terms of trade with outlets and business associates as per the business norms.
• Set process for claim submission and other report for the team and ensures the on-time delivery of the same.
Financial Disp - Collection / claims
3 People management
• Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
• Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
• Recognize and celebrate team and team member accomplishments. Team Management (P4G, review)
4 Customer marketing
• Work towards steering the efforts of the team in identifying, negotiating & activating targeted key accounts as a commercially viable marketing channel.
• Facilitate region wide key account activities & promotions in line with brand strategy and ensure the team helps in achieving the deliverables of the contract. Activation - aligning to the national agenda
5 Budgeting & forecast
• Plan and monitor various activities driven in these channels in lines with brand guidelines.
• Monitor competitor activities and devise effective counter measures.
• Identify, qualify and pursue business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.
• Establish sales objectives by forecasting and developing annual sales budgets for regions and territories; projecting expected sales volume and profit for existing and new accounts. Regional Budgets (contract, spend mgmt.)
6 Talent grooming
• Assure that the team members have the necessary education and training to effectively promote the brands.
• Support and lead the functional / leadership development of team, through inspirational in field & classroom coaching.
• Ensure proper product training is arranged for the customers and consumer and implementation of tastings / events / experiences. Training
7 Relationship management
• Understand the customer / consumer behaviour at field level and develop a robust feedback mechanism for sales / marketing team for shaping up the future decision.
• Maintain cordial relationship with the key influencers at the large key accounts to drive brand dominance.
• Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients. Relations
8 Systems & process
• Prepare Monthly report of Regional performance in the prescribed report
• Draft Activation calendar & implementation report
• Circulate Quarterly M&E for contracted outlets
• Ensure Legal & marketing clearances to be obtained
Reports
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type :
Regular
Primary Location:
RPC Kolkata
Additional Locations :
Job Posting Start Date :
2024-04-19
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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