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Kohler Co. Sr. Channel Marketing Manager, Design & Install Services in Kohler, Wisconsin

Sr. Channel Marketing Manager, Design & Install Services

Work Mode: Hybrid

Location: Hybrid out of Kohler, WI

Opportunity

The Sr. Channel Marketing Manager, Design & Install Services will lead an exciting evolution of the Direct To Consumer (DTC) service business at Kohler, including Bathroom Design and single-product installation services. A key strategic initiative for the DTC business, Design Services is positioning for significant growth in 2024 and beyond with a strategic investment leveraging the latest design technology supporting a reimagined service experience and go to market strategy. The Field Services and Installation team strives to be recognized as the most sought-after service, install and repair provider. This leader will develop and implement comprehensive, full funnel marketing plans that fuel the expansion of both our design and install services with the objective of driving service volume that yields significant incremental product sales in the DTC businesses. This leader will oversee all aspects of DTC Service marketing, including online and offline user experience, creative and messaging, paid/earned/owned marketing tactics, lead generation, events, partner content, marketing technologies

Primary Objectives

  • Direct ongoing current Bathroom Design Service and business, driving lead generation, nurture, and service volume.

  • Maximize product sale conversion.

  • Maximize services sale conversion.

  • Launch multi-phased re-imagined virtual and in-store design service model.

  • Develop and implement full funnel marketing strategies that drive demand for both Design and Install businesses.

  • Attract and recruit an industry-leading partner network of professionals to service North American markets.

  • Comprehensive business reporting for Design Services, marketing reporting for Install Services.

Specific Responsibilities

  • Owns business responsibility for developing, planning, forecasting, and maximizing both design service and resulting product sales.

  • Lead continued development of omnichannel experience, partnering with Inside Sales and Stores Sales teams to ensure seamless and consistent consumer experiences.

  • Oversee refinement of Design Service and Install Services messaging and creative strategy.

  • Develop full funnel marketing plan including awareness, lead generation, lead nurture and conversion efforts leveraging paid, earned, and owned media.

  • Manage ongoing refinement of robust reporting dashboards.

  • Partner with Design team, design technology vendor, Kohler IT, Digital Product teams to develop and launch initial phase of new design service experience, and to scope roadmap for subsequent enhancements.

  • Partner with Stores team to develop test market plan for white-label design tool rollout.

  • Partner with Consumer Insights, Marketing & Data Analytics to perform trend research, define consumer segmentation, targeting, and test & learn opportunities.

Skills/Requirements

  • Bachelor’s degree in business marketing or related field required. MBA/MS degree preferred.

  • At least 8 years’ of management or leadership experience with a service or design related business with progressively more responsibility and a track record of results required.

  • Supervisory or people management experience required.

  • P&L, strategic planning and/or budgeting experience preferred.

  • Experience in leading business transformation or managing high growth initiatives strongly preferred.

Travel

  • Travel to trade shows, office headquarters, and training as needed, approximately 20% annually.

#LI-Hybrid

#LI-KS1

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $138,350 - $177,900. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.

On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com .

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.

We invite you to learn more about equal employment opportunity by reviewing the FederalEEO is the Law (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) and theEEO is the Law Supplement (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .

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