Job Information
Kohler Co. Marketing Manager-Demand Generation in Kohler, Wisconsin
Marketing Manager-Demand Generation
Work Mode: Hybrid
Location: Hybrid at Kohler, WI
Opportunity
The Marketing Manager- Marketing Operations is the central contact point for all project work that flows through the department. This associate will facilitate workflow for all Kohler Home Solutions Marketing initiatives, ensuring maximal efficiency. They will set project milestones, create project timelines, and track schedules to ensure all deliverable deadlines are met on time and on brand. This position is responsible for the performance of demand generation online and offline.
Working with the Content, Digital Product and Channel Teams, this associate will coordinate specific people to perform the steps required to complete the job. They will have experience managing multiple competing priorities and coordinating overlapping deadlines and should feel comfortable working in a matrixed organization serving as the main point of contact for key channel partners, translating needs into actionable marketing plan. They are detail-oriented and take pride in executional excellence.
Specific Responsibilities
Responsible for meeting the demand generation goals across the total Kohler Home Solutions business
Responsible for the management of the Luxstone Showers pay per inquiry dealer funded lead generation program
Responsible for migrating our Walk in Bath lead generation from the current Kohler funded model to a dealer funded, Kohler managed model
Implement marketing best practices to improve efficiency and effectiveness of our entire marketing team.
Manage marketing operations by developing processes, owning execution, and ensuring healthy delivery and performance across digital and non-digital demand generation initiatives
Prioritize project work and create realistic project timelines, ensuring seamless workflow, cross-channel collaboration, and adherence to deadlines.
Own the knowledge base of demand generation campaign insights, managing the development of reporting tools and analytics needs that will support the channel teams.
Create and maintain comprehensive integrated Home Solutions Marketing Calendar and collaborate across broader Marketing team, within Home Solutions and across total KBNA marketing to manage and socialize the Universal Marketing Calendar.
Lead weekly meetings with Marketing Leadership to share updates on priorities and update on project completion; leads feedback sessions with marketing teams to move projects to completion.
Manage roadmap of CRM and Marketing Automation functionality as part of a cross functional team.
Helps oversee budgeting and campaign prioritization process for Kohler Home Solutions business initiatives.
Supports monthly content planning by leading activation and operationalization efforts to ensure campaign, creative, and ensure campaigns creative and monthly offers are provided according to schedules.
Drive active coordination between content, campaign planning, agencies and channel leaders including Email, Digital Media and Traditional Media to effectively understand and deliver upon customer engagement needs.
Manage workflows through a project management software like Basecamp, Workfront, or other leading software.
Improve the enablement of leads for Kohler Home Solutions
Skills/Requirements
Bachelor’s degree in Marketing or related field required. MBA/MS preferred
8-10 years of experience in Customer Acquisition and Conversion, Sales, Marketing, Channel Management
Experience executing large scale marketing campaigns in at least one digital marketing channel such as FB Ads, SEM, email, display, etc.
Thorough understanding of the creative, production and integrated marketing process. • Previous supervisory experience preferred.
Cross-functional experience preferred.
Experience with Adobe Analytics, Adobe Experience Manager, CRM (Salesforce), is a plus. Power BI and Microsoft Suite products strongly preferred.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
The salary range for this position is $138,350 - $177,900. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.
Why Work at Kohler Co.?
Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.
On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth!
About Us
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com .
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.
We invite you to learn more about equal employment opportunity by reviewing the FederalEEO is the Law (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) and theEEO is the Law Supplement (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .