Job Information
Financial Center First Credit Union Digital Growth Manager in Indianapolis, Indiana
POSITION TITLE: Digital Growth Manager
REPORTS TO: VP, Marketing Operations
PAY GRADE: 11
DEPARTMENT: Marketing
FLSA STATUS: Exempt
LOCATION: Hybrid
PURPOSE: The primary purpose of this position is to fulfill Financial Center First CU’s vision of inspiring financial wellness. The position must deliver high quality service to both internal and external members by supporting and promoting our values to Care, Listen, Learn, Solve, and Act.
This role manages the strategy, optimization, testing, execution, evaluation, measurement and reporting of all digital channels aimed at promoting Financial Center’s brand of products and services. Key responsibilities include enhancing and maximizing website traffic, managing email marketing strategies and overseeing 1:1 digital banking and digital marketplace messaging in order to grow market share, drive membership growth, and foster stronger connections with members.
ESSENTIAL DUTIES:
Website Management & User Experience
• Manages Financial Center’s website development and ongoing UI (user interface) and UX (user experience) improvements. Creates strategies to grow web traffic, drive website engagement for increased sales opportunities
• Responsible for updating content, ensuring compliance and overseeing translation to Spanish language
• Develops new pages, styles and engagement forms in line with brand and compliance standards
• Regularly reviews and shares analytics on website performance with Marketing and leadership team to evaluate effectiveness and provide recommendations for improvements
• Oversees website integrations with vendors to build a cohesive digital experience for members
• Partners with VP, Marketing Operations in digital vendor selection and manages digital vendor relationships for service levels and reporting.
• Partners with Strategic Development team to enhance user experience in digital channels
• Administrator of the organization’s intranet website, overseeing site developments and ongoing UI and UX enhancements. Manage site’s relevance, compliance and adherence to branding standards
• Conducts research and stays up to date with industry trends and changes. Acquires knowledge of new website user experience processes, regulations, capabilities etc. Email Marketing
• Strategizes, executes and analyzes email marketing system. Create, design and optimize email lists templates and campaigns
• Partners with Business Intelligence team to acquire and validate data to optimize 1:1 member communication to increase product penetration
• Builds email automations to enhance member lifecycle experience
• Partners with external vendor for non-member email sends. Maintains and grows external email vendor relationships. Maintains multiple email send schedules
• Measures and reports performance (ROI and KPIs) with recommendations for enhancements for email marketing campaigns to increase conversion rates
• Conducts research and stays up to date with industry trends and changes. Acquires knowledge of new website email marketing processes, regulations, capabilities etc.
• Manages the subscriber database accurately reflecting internal email data is synchronized with both our core systems and third-party platforms responsible for communicating with our members.
Additional Digital and Marketing Support
• Manages social media channels, developing and posting content, sharing analytics, coordinating a content calendar and increasing member engagement
• Responsible for online community management – including reviewing and responding to online reviews, messages on social media, and replies to email marketing messages
• Records, edits and publish episodes of the Carpe Dime podcast
• Supports Marketing Team planning and execution of the digital strategy with advertising agency partnership for digital placements including display ads, SEO/SEM, streaming audio, and video
• Manages photography/video creation internally or using external partners
• Provides copywriting and graphic design support as needed
• Provides support for community activities of the credit union, the executive team, or Community Development team as needed
• Review new technologies and make recommendations to keep Financial Center at the forefront of developments in digital marketing
• Using member segmentation to identify trends and make recommendations to increase traffic and conversions
• Performs other duties as assigned
REQUIRED BACKGROUND:
• Bachelor’s degree in marketing, telecommunications, analytics or business preferred
• 3-5 years of similar or related experience is preferred
• Experience with audio/video recording and photography is preferred
• Strong organizational skills and attention to detail. Ability to concentrate, exercise judgement & be a creative thinker
• Strong desire and willingness to learn new technologies, processes, industry changes, systems & products to improve skills & knowledge
• Strong written communications skills including email and business communications. Strong interpersonal skills. Ability to be resourceful, perceptive and persuasive when solving problems. Displays, diplomacy, patience and tact when dealing with members and staff
• Strong technical skills and good knowledge of HTML, CSS, JavaScript and other web design languages and previous use of social media management platforms preferred
• Must possess PC, Microsoft and marketing-related software skills commensurate with the position including social media, email, video and website platforms management
• Must have experience with data analytics platforms including Google Analytics to help create actionable marketing reports/strategies – Google Analytics certification preferred but not required
• Should be familiar with the Credit Union bylaws, policies, procedures and state and federal laws effecting Marketing or be familiar within 90 days in the position
• Should have a thorough knowledge of all Credit Union products and services within 90 days in the position
• Must be able to respond to website, social and/or email member feedback outside of normal business hours for urgent updates/responses – with or without advance notice
ADA REQUIREMENTS:
Physical Requirements
Is able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs.
Must be capable of climbing / descending stairs in an emergency situation.
Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators.
Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary.
Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance.
Working Conditions
Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.
Mental and/or Emotional Requirements
Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team.
Must be able to read and carry out various written instructions and follow oral instructions.
Must be able to complete basic mathematical calculations, spell accurately, and understand computer basics.
Must be able to speak clearly and deliver information in a logical and understandable sequence.
Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various
levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public.
Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace.
Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters