Job Information
MD Anderson Cancer Center Marketing Program Manager in Houston, Texas
Mission Statement
The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.
Summary
The primary role of the Marketing Program Manager is to guide the strategic development and implementation of marketing programs to elevate and promote the MD Anderson brand across multiple institutional key initiatives. This position will support institutional priorities including the institution's comprehensive philanthropic campaign as well as other philanthropy initiatives and signature events, brand awareness and key service lines activities, and sponsorships. This person will manage the creation and integration of highly effective advertising programs to build brand awareness and affinity for MD Anderson, directly and measurably drive donations, patient demand and acquisition, and support other institutional and marketing initiatives.
This person will provide strategic recommendations regarding advertising and marketing programs and efforts, align advertising and marketing strategies with other initiatives across Institutional Affairs, and will lead high-profile projects to ensure cohesiveness and integration. They will closely collaborate with the Marketing, External Affairs, Strategic Communications, Philanthropy and other internal stakeholders to deliver critical strategic advertising and marketing support, manage high-quality campaigns that build awareness and drive results.
The ideal candidate will have at least five years of managing, developing and executing strategic integrated marketing plans and/or business growth plans, and direct experience creating and implementing marketing strategy and tactics. Philanthropic advertising and/or direct marketing experience and agency and/or prior agency management experience strongly desired.
Key Functions
Co mprehensive Marketing and Advertising Campaigns and Programs
Leads strategy, development and implementation of marketing programs to build brand awareness, directly and measurably drive donations, increase targeted patient volume to key service lines and provide support other institutional priorities. This includes program management, campaign measurement, continued optimizations and reporting.
Acts as strategist and consultant to departmental and divisional leadership as well as Philanthropic teammates and other important constituents on all philanthropy-related advertising and marketing activities.
Collaborates with colleagues across Institutional Affairs and Philanthropy to understand all aspects of integrated efforts and strategies to ensure alignment and to achieve common goals
Manages agency partners to develop and guide advertising strategy, media plans, messaging and creative development, and other components of a comprehensive marketing and advertising campaign.
Evaluates, monitors and communicates advertising campaign results and effectiveness.
Develops presentations, leads and participates in cross-functional teams, manages projects, and coordinates market research in support of program plans.
Provides direction to internal resources.
Closely collaborates with Brand Health and Brand Management teams within Marketing to ensure brand promotion and protection and monitor tracking and analytics of programs.
Project Management & Planning
Determines and manages marketing and advertising needs and leads marketing initiatives.
Evaluates new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends and market data.
Manages agency partners in the development of project scopes, timelines and key deliverables on time and within budget.
Implements and upholds MD Anderson's brand standards and messaging guidelines. Works to ensure an efficient process and compliance with other internal guidelines to ensure appropriate protection and promotion of the MD Anderson brand.
Measurement
Manages ROI process by tracking advertising and marketing program efficacy and analyzing key metrics.
Coordinates with agency partners and internal stakeholders to ensure accurate delivery for offline and online media and tracking mechanisms are implemented.
Works with Brand Health and other teams as needed to capture confirmation processes and track key conversions.
Reports metrics and analytical findings to key stakeholders.
Ensures findings are incorporated into ongoing marketing plans for the assigned program.
Budget & Vendor Management
Develops and manages budget and works directly with other appropriate budget teams to ensure vendor payments and budget reconciliation.
Provides oversight and participates in RFP selection process for Marketing-owned contracts, as well as participates in other institutional RFPs as needed.
Leads external agency relationships, as appropriate, including selection, contract management, and evaluation of agency performance, as well as serves as day-to-day contact on specific initiatives and areas of responsibility
Staff Management & Leadership Development
Participates in the selection of new team members.
Mentors employees and colleagues, actively sharing business, marketing and professional skills.
Attends regular departmental, team and divisional events and meetings, some of which require onsite and in-person attendance, and participates in internal and external professional development activities.
Other Duties as Assigned
- Provides additional marketing consultation and support as assigned.
Education
Required : Bachelor's degree in Marketing, Business, Communications, Advertising or related field.
Experience
Required : Five years project management experience in marketing, communications and advertising.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
Additional Information
Requisition ID: 168260
Employment Status: Full-Time
Employee Status: Regular
Work Week: Days
Minimum Salary: US Dollar (USD) 75,000
Midpoint Salary: US Dollar (USD) 94,000
Maximum Salary : US Dollar (USD) 113,000
FLSA: exempt and not eligible for overtime pay
Fund Type: Hard
Work Location: Remote (within Texas only)
Pivotal Position: No
Referral Bonus Available?: No
Relocation Assistance Available?: No
Science Jobs: No
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