Job Information
Newell Brands Senior Copywriter, Kitchen Brands in Hoboken, New Jersey
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Title: Senior Copywriter, Kitchen
Location: Hoboken, NJ
Reports To: Copy Manager
Newell Brands is searching for a seasoned copywriter to join our Content Team, support a diverse portfolio of iconic consumer goods brands including Marmot, Coleman, Graco, Baby Jogger, Crock-Pot, Calphalon, Rubbermaid, Sharpie, Elmer’s, and Yankee Candle, and more.
This role will work with our Kitchen Brands (Crock-Pot, Mr. Coffee, Calphalon, Rubbermaid and more), so a history or strong interest in cooking or kitchen brands is a plus. The right candidate for this role is comfortable presenting and defending copy and creative ideas to multiple stakeholders. The senior writer will have a strong aptitude for concepting brand voice and campaign strategies, with the ability to probe deeply into creative briefs. This writer also demonstrates a keen eye for detail, able to execute copy for email campaigns, product descriptions, packaging, paid social, and more. The right candidate for this role is comfortable working independently, can set their own priorities and multitask well, but is also a true collaborator and always open to learn. They must be adaptable and able to switch between tone of voice while navigating content across different brands. They value consistency, accuracy, and enjoy a fast-paced and flexible work environment. Experience in eCommerce is a must.
Responsibilities:
Strategize, refine, and deliver on brand promise, tone, voice, and personality
Develop and pitch quarterly campaign concepts and partner with cross-functional stakeholders on planning and briefing
Leverage collaborative tools like Miro and project management platforms to problem solve, anticipate timeline shifts, and create new processes as needed
Conceptualize, write, and edit brand marketing content—including emails, product copy, packaging, website copy, banner ads, SEO copy, special projects, and more.
Work closely with designers to align copy with visuals
Work with producers/project managers and other stakeholders to deliver copy in accordance with business needs and on deadline
Stay abreast of innovations and best practices in ecommerce creative
Leverage web analytics, customer insights, and user feedback to optimize content impact
Adhere to internal, brand, and retailer style guides to maintain content standards
Performs other tasks as needed
Key Qualifications:
The successful candidate will be a proven team contributor with experience in retail, e-commerce, or CPG direct-to-consumer
4-6 years of copywriting work experience; 1-2 years as Copy Lead/Senior writer preferred
Experience creating social ads and campaigns, SEO best practices, working on new product launches, and brand strategy.
Demonstrated integrity and maturity, and a solution-oriented approach to challenges
Ability to operate independently given direction
Ability to work well with both speed and simplicity
Strong written and verbal communication skills
Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
Detail-oriented and operationally-focused
Ability to adapt to various rounds of feedback from multiple stakeholders and pivot accordingly
Demonstrated ability to juggle multiple activities and assignments simultaneously
BA in English or Creative Writing, or relevant work experience
Experience or strong personal interest in working with Cooking or Kitchen Brands is a plus
_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.