Job Information
General Motors Manager, Brand Integrated Intelligence in Hartford, Connecticut
Job Description
This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
The Marketing Intelligence & Strategy Manager possesses extensive knowledge of marketing analytics, measurement, and strategic insight. They work cross-functionally and collaboratively with Brand teams and CMOs, Market Research, MAS Measurement and Analytics, Media, CRM, Site and Leads teams to provide holistic performance measurement, insight generation and recommendation development for campaigns, brand positioning, equity and creative performance.
There are 2 Openings: OnStar/MYC/Loyalty and Divisional Brand.
They will serve as the lead point of contact for one of our key divisional brands (e.g. Buick/GMC, Chevrolet) or our Onstar and Loyalty marketing teams . Their work focuses on campaign measurement, performance reporting, brand strategy development that rests on data storytelling, insight & recommendation creation. They will lead both GM and contractor teams (multi-layer) that will drive towards MSI’s vision of being a consumer centric source of competitive advantage in holistic marketing performance measurement.
Key roles and responsibilities include:
Provide marketing performance insights for vehicle lines of business (LoB’s) or Onstar with the goal of improving consumer experiences and increasing sales opportunities.
Develop media and brand strategies with LoB Brand leadership by leveraging multidimensional marketing insights to shape and drive the strategy and its story.
Distill multiple marketing data sets and reports into actionable insights and recommendations, expert storyteller with strong commercial acumen
Lead reporting updates to CMO/Owner Growth, provide US & Global POV in CEO update materials as needed
Link to common brand measurement approaches, envisioning and maximizing dashboards and reporting
Ensure brand teams follow briefing and measurement guidelines
Work across measurement teams (MAS, GMR, Media, Other) to develop holistic performance measurement
Educate business partners on GM’s HVB, Demand Spaces, Creative and Growth frameworks (e.g. EV Maturity Model), while also providing oversight across media, site journey and other performance measurements, ensuring alignment of Key Performance Indicators, advising how campaign measurement can deliver better decisions.
Proactively work with marketing leads and key stakeholders to identify opportunities to improve conversion of key funnel activities, media creative, digital engagement and brand commercial/media strategy.
Lead annual learning agenda development across channels (i.e. CRM, media, and site), taking those goals to measurement and research teams
Partner with research and creative agencies and other brands to support capabilities and initiatives
Consult on brand tagging, working with Martech on implementation and troubleshooting to ensure marketing efforts are measured accurately and appropriately
Develop and grow our MSI Leads and analyst capabilities
Additional Job Description
Qualifications / Demonstrated Experience:
Bachelor Degree
8+ years’ experience with automotive analytics or marketing analytics
Proven leadership skills, either directly, through mentoring/coaching others, or leading cross functional teams beyond direct leadership line
Experience in strategy and commercial business reporting
Deep understanding of marketing performance measures, strategic insights and optimization
Strong understanding of marketing disciplines (online/offline, creative, measurement, etc..)
Experience in digital lines of business marketing measurement (e.g. ECom, subscriptions, digital experiences)
Demonstrated thought-leadership in developing data-driven strategic and tactical recommendations
Strong presentation and problem-solving skills
A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
Demonstrated ability to work proactively and independently while also guiding strategy and collaborating with stakeholders to share ideas and solve problems
Highly organized and process-oriented
Easily able to manage and prioritize multiple high priority projects
Comfortable establishing and enforcing new standards and processes to ensure alignment
Marketing/sales/research background/experience is an added advantage for the incumbent
Compensation:
The expected base compensation for this role is: ($116,100 - $181,600). Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
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How we hire (https://search-careers.gm.com/en/how-we-hire/)
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