Change Healthcare Digital Media Specialist - Remote (Anywhere US) in Harrisburg, Pennsylvania
Digital Media SpecialistOverview of Position The Digital Media Specialist is responsible for supporting the creation, optimization, and measurement of digital advertising and third-party media campaigns. What will be my duties and responsibilities in this job?
Collaborate closely with the channel leads for digital advertising and third-party media on day-to-day execution, optimization, and analytics, in addition to working with leads in other cross functional areas.
Support the execution of campaigns with advanced targeting across various advertising platforms.
Assist with presenting reports to stakeholders, ongoing optimization of campaigns in flight, setting up new campaigns, working with vendors, and helping meet lead generation and pipeline goals for paid media.
What are the requirements needed for this position?
Bachelor’s degree in business, marketing, communications, or related field
5+ years of hands-on digital advertising experience in running and optimizing campaigns in paid search and paid social
Experience in reporting and analyzing campaign data
Proficient in keyword research, optimize ad creative, A/B testing, and optimize conversions rates for KPIs
What other skills/experience would be helpful to have?
Ad agency experience preferred
Experience in Business to Business or Healthcare industry
Experience with media planning
Knowledge of launching and optimizing Google and LinkedIn ads
Knowledge of Adobe Analytics
Strong verbal and written communication skills
Ability to manage ad budgets and bidding strategies
Ability to perform digital advertising audits
What are the working conditions and physical requirements of this job?
General office duties
How much should I expect to travel?
Employees in roles that require travel will need to be able to qualify for a company credit card or be able to use their own personal credit card for travel expenses and submit for reimbursement. Occasional travel to conferences.
Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system!
COVID Vaccination Requirements
We remain committed to doing our part to ensure the health, safety, and well-being of our team members and our communities. As such, we require all employees to disclose COVID-19 vaccination status prior to beginning employment and we may require periodic testing for certain roles. In addition, some roles require full COVID-19 vaccination as an essential job function. Change Healthcare adheres to COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance.
Equal Opportunity/Affirmative Action Statement
Change Healthcare is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status. To read more about employment discrimination protections under federal law, read EEO is the Law at https://www.eeoc.gov/employers/eeo-law-poster and the supplemental information at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf.
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Change Healthcare maintains a drug free workplace and conducts pre-employment drug-testing, where applicable, in accordance with federal, state and local laws.
Change Healthcare is an equal opportunity employer. All qualified applicant will reveive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status.