Job Information
CRAIN COMMUNICATIONS INC Senior Conversion Rate Optimization Specialist in Grove City, Ohio
Description As the Senior Conversion Rate Optimization (CRO) Specialist, you will help increase subscriptions by recommending and building on-site tests, promotions, and personalization experiences to optimize the user experience. The Senior CRO Specialist will assist in the execution, monitoring, and reporting of ongoing testing and optimization initiatives. They will leverage quantitative and qualitative data to recommend new features and strategies to improve customer satisfaction and drive subscriptions. Your expertise in A/B testing, data analysis, and user experience will contribute to achieving business goals and improving overall online performance across all Crain brand websites. Responsibilities Setup, monitor, and analyze digital A/B and multivariate tests; communicate discoveries and insights to stakeholders. Leverage quantitative reports, heatmaps, and qualitative survey data to generate new A/B test ideas & functionality improvements that will improve the user experience. Maintain testing roadmap and prioritize tests based on projected level of impact. Analyze site activities and effectively communicate insights on customer experiences, site performance, campaigns, and site behavior. Adhere to the testing and optimization ongoing project timeline requirements. Participate in weekly progress meetings to update stakeholders on current projects and deliverables. Stay up-to-date with best practices and industry trends related to CRO. Continuously seek opportunities to enhance the effectiveness of CRO efforts. Basic Qualifications 3-5 years of experience in website optimization and testing Familiarity with on-site testing platforms (Adobe Target, Optimizely, Piano) Familiarity with web analytics and measurement tools (Adobe Analytics, Google Analytics) Understanding of customer experience levers that drive online engagement and conversion Self-motivated with critical attention to details and deadlines Experience with website development (HTML/CSS, JavaScript) Preferences Knowledge of and experience with UX design principles Experience with heat map analysis, user testing, and other CRO technologies Experience in data visualization/reporting This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Pay Transparency Disclosure: The estimated base salary range for this position is $65,000 - $80,000. The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance. #LI-Remote #LI-KL1 #associate #marketing #full-time Visit us at www.Crain.com Environmental Demands Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves. A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting. We cannot employ a work from home employee unless they reside in one of these states. A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval. Many positions will also include work done