The Economist Head of Business Development and Audio Growth in GBR, United States
The Economist is the leading source of analysis on international business and world affairs. We offer our journalism across a range of platforms, from print and digital to audio, video, conferences and business information.
Currently, we are seeking an experienced media leader to oversee business development, researching, identifying and delivering new opportunities through partnerships, new ventures and inorganic growth. We likewise need a skilled leader to manage the commercial aspects of our podcast business, conceiving and executing a growth strategy of audio with a focus on increasing revenue, audience size and engagement, and value to Economist subscribers. The two pieces come together to make the role a key member of the leadership team, driving growth across The Economist with a particular emphasis on the audio business.
As for audio, The Economist in recent years has made a major investment in the space, creating spoken versions of articles and launching a handful of podcasts, including our flagship daily show The Intelligence (which has 10 million downloads per month) and weekly shows on finance, US politics, data, and science. We also produce a weekly interview show and a daily morning briefing. We believe deeply in the power of audio to deliver our journalism, and we are committed to expanding our reach in this space, with a focus on appealing to new listeners as well as engaging and retaining our current 1.2 million core subscriber base.
Reporting to the President of The Economist, the Head of Business Development and Audio Growth will work with key stakeholders across the firm, including leaders and colleagues in editorial, product, advertising sales, marketing and subscriptions. The ideal candidate should possess a deep understanding of the digital content ecosystem, have a record of building effective partnerships, and demonstrate an aptitude for growing a successful audio business within a broader media company.
How you will contribute:
Design, execute and nurture partnerships with platforms (Apple, Google, Spotify, YouTube, Facebook etc) to ensure The Economist is leveraging third parties to reach its business goals
Manage current partnerships and identify new opportunities
Explore deals that leverage Economist editorial intellectual property and manage third-party relationships to get these deals done
Manage the audio business to grow revenue, audience size and engagement, and retention of existing subscribers
Liaise with audio leadership in the newsroom to chart strategy and goals
Work in close collaboration with our subscriptions team to ensure audio is helping to drive the B2C business, and with our advertising team to ensure audio is helping to drive the B2B business
Co-develop and drive extensions to our audio platform, eg live podcasts
Partner with other internal stakeholders across the enterprise to drive progress on initiatives
Look for inorganic opportunities, including partnerships and acquisitions, to grow The Economist business
Experience, skills and professional attributes
The ideal candidate brings:
12+ years of experience in a media organization, with a focus on strategy, business or corporate development, and/or general management
Sophisticated understanding of the audio landscape
Proven leadership, judgment and analytical skills, along with strong cross-departmental collaborative skills
Passion for the mission of The Economist Group
Experience and comfort in a fast-paced digital environment, with an ability to anticipate and respond quickly to change
Strong written and verbal communication skills
A quantitative mind, and facility with extracting and applying insights from data
Superb people skills with a proven track record of driving results with external partners as well as internal stakeholders
Curiosity, energy, ambition, and a demonstrated record of pursuing and achieving excellence
Job LocationsUnited States-NY-New York | United Kingdom-London