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BD (Becton, Dickinson and Company) Product Manager (m/f/d) - Ward Automation - Pyxis ES Solutions VZ/TZ in Frankfurt am Main, Germany

Job Description Summary

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We are flexible! This position can be either full time or part time based on need and individual agreement

Job Description

As a Product Manager, you are the champion of BD´s Ward and Point of Care automation solutions for the MMS Hospital Automation Business. You will utilize your market expertise to entrepreneurially create and drive the commercial strategy for our latest automation and software offerings supporting the EMEA region to achieve their strategic and financial performance targets.

Your responsibilities include the management of your overall software/ product portfolio, including the value proposition, pricing management, market launches, (digital) promotional campaigns, HEOR plans and Sales Enablement. In addition, you will partner closely with the Hospital Automation Product Managers and the Platform teams to enable the promotion of our overall Hospital Automation solutions which enable save and efficient practices from pharmacy to the patient’s bedside.

Responsibilities:

  • Support the implementation of the EMEA product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.

  • In conjunction with the country marketing teams, develop market specific strategies and tactics for our software solutions to ensure that BD MMS Dispensing is well positioned for success.

  • Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor offering) and qualitative data (e.g. customer needs, technologies and applications).

  • Develop and implement new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.

  • Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.

  • Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.

  • Develop and maintain a competitive intelligence database for your portfolio.

  • Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.

  • Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.

  • Conduct regular customer visits to develop deep understanding of the key market requirements / customer unmet needs.

  • Support with the evaluation and priotarization of Interfacing and Integration requirements in different markets and support the engagement with 3rd parties to plan and enable collaborations.

  • Ensures budgets and schedules meet business requirements

  • Responsible to identify and understand customer enhancement request and articulate these to the platform team.

Preferred Requirements:

  • Healthcare software marketing experience strongly preferred

  • Understanding of workflows in hospitals / medication management practice preferred

  • Ability to translate market complexities and clinical information into marketing strategies and programs

  • Market development competency with ability to develop and implement clinical and economic value propositions

  • Strong communications and presentation skills

  • Results focused

  • Accountability and willingness to make decisions

  • Self-motivated with a desire for self-development

Additional Qualifications:

  • Strong strategic marketing skills, 5-7 years, incl. demonstrated success in market development

  • Bachelor's degree in Marketing or Business Management

  • Degree in Pharmacy preferred

  • Good strategic marketing skills, including demonstrated success in launching new products / preferably software solutions

  • Fluent in English. A further major European language would be an advantage

  • Prepared to work away from home for up to 40% of the time

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Primary Work Location

DEU Frankfurt - Walther-von-Cronberg-Platz

Additional Locations

BEL Erembodegem - Dorp 86

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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