Job Information
Henry Schein Senior Specialist, Lead Generation & Marketing Campaigns in Englewood, Colorado
JOB OVERVIEW:
The Sr. Specialist,Lead Generation & Marketing Campaigns willbe responsible foroptimizingomnichannel marketing campaigns and the lead generation center of excellence. In this role you will help plan and enhance marketing campaigns across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as track and monitorlead performance and optimize marketing a sales lead handoff.
KEY RESPONSIBILITIES:
Responsible for analyzing and optimizing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com
Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (Google/Marketo), statistical analysis tools, and campaign management software tools.
Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.
Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
SCOPE:
Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization, processes and customers. Good judgment, strong analytical ability, evaluation, originality and ingenuity required to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required.
COMPLEXITY:
Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise.
SUPERVISION:
Receive minimal instruction on day-to-day work and general instruction on new projects or assignments. May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature.
MINIMUMWORK EXPERIENCE:
Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.
PREFERRED EDUCATION:
Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.
GENERAL SKILLS &COMPETENCIES:
High proficiency with tools, systems, and procedures
Good planning/organizational skills and techniques
Good decision making, analysis and problem solving skills with ability to multi-task
Strong verbal and written communication skills
Good presentation and public speaking skills
Good interpersonal skills
Good conflict resolution skills and ability to deliver difficult messages
Ability to build partnerships at all levels within the company, begin to build partnerships externally
Resolve complex issues in effective ways
SPECIFIC KNOWLEDGE & SKILLS:
Minimum of 5+ years' experience in digital marketing
Strong organization skills and ability to manage multiple projects and work with multiple... For full info follow application link.
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not